4. Who were the internal and external stakeholders that TCCC engaged in dialogue

Question

4. Who were the internal and external stakeholders that TCCC engaged in dialogue with (4m)? Why was engagement with those stakeholders possible or likely (3m)? How did TCCC benefit from such of engagement with those stakeholders? (1m) (sub-total:8 marks)

5. In your opinion, did TCCC respond appropriately to this issue? Why or why not? (3 marks) 4. Who were the internal and external stakeholders that TCCC engaged in dialogue with (4m)? Why was engagement with those stakeholders possible or likely (3m)? How did TCCC benefit from such of engagement with those stakeholders? (1m) (sub-total:8 marks)

5. In your opinion, did TCCC respond appropriately to this issue? Why or why not? (3 marks)
Chapter 2 Managing Pabic nd Stokehoider Relesionship Internet Resources ww.u org/en/g/obalissues World News, Public Issues National Issues Forum United Nations, Global Issues Issue Management Council Strategic and Competitive Intellipence Professionals World Future Society Global Issues ahoo's list of issues www.wn.com/publicissues www.nifiorg www.issuemanagement.on www.scp o www.ws.org www.globalissues.or dir yahoo.com/Society and www.ch.org Council on Foreign Relations Discussion Case: Coca-Cola's Water Neutrality Initiative From approximately 2005 to the early 2010%, Coca-Cola faced an emerging issue: its cor- porate impact on water qualisy gvailability.land access round the world The Coca-Cola Company (TCCC) was the world's largest beverage company. The com- pany operated in more than 200 countries, providing 1.7 billion servings a day of carbon- ated beverages, juices and juice drinks, bottled water, and ready-to-drink coffees and teas. The company also partnered with more than 300 bottlers, independent companies that maniafactured varioas Coca-Cola products under franchise. Seventy percent of the company's revenue came from outside the United States. Water was essential to Coca-Cola's business. The company and its bottlers used around billion gallons of water worldwide every year. Of this, about two-fifths went into finished beverages, and the rest was used in the manufacturing process-for example, to wash botles clean equipment, and provide sanitation for employees Water supplies were also essential to the prodaction of many ingredients in its products, such as sugar, corn, citrus fruit, tea, and coffee. Coca-Cola's chairman and CEO put it bluntly when he commented that umless the 82 communities where the company operated had access to water. "we haven't got a business In 2003, Coca-Cola was abruptly reminded of the impact of its water ase on local com manities when the Center for Science and the Enviroement, a think tank in India, charged Coca-Cola prodacts there contained dangerous levels of pesticide residucs. Other activists in India charped that the company's botling plants used too moch water, depeiv ing local villagers of supplies for drinking and irrigation. Local officials shut down a Coca Cola botling plant in the state of Kerala, saying it was depleting groundwater, and an Indian court issued an order requiring soft-drink makers to list pesticide residues on their labels. In the United States, the India Resource Center took up the cause, organizing a grassroots campaign to convince schools and colleges to boycott Coca-Cola products Water was also emerging as a major concern to the world's leaders In the early 21st century, more than 1 billion people worldwide lacked access to safe drinking water. Water consumption was doubling every 20 years, an unsustaisable rate of growth. By 2025, one- third of the woeld's population was expected to face acute water shortages. The secretary general of the United Nations highlighted water stress as a major cause of disease, rising food prices, and recional conflicts, and called on national governments and corporations to take steps to address the issae.

Explanation / Answer

Hello !

Here are the answers to the questions specifically mentioned :

4. Who were the internal and external stakeholders that TCCC engaged in dialogue with ?

INTERNAL STAKEHOLDERS of The Coca-Cola Company are as follows :

EXTERNAL STAKEHOLDERS of The Coca-Cola Company are as follows :

Why was engagement with those stakeholders possible or likely ?

Engagement with the stakeholders were possible due to the clean image that TCCC has maintained in the market. TCCC applies the ‘Golden Triangle partnership’ approach towards stakeholder engagement, spanning the public, private and civil society sectors. They recognize and embrace the idea that the collaborative power of partnerships can achieve much greater collective impact than would be possible by any one organization or sector working in isolation. The Golden Triangle partnership approach is a core part of Coca-Cola’s business strategy, and can foster sustainable business growth, environmental stewardship and social progress. They highlight examples of their Golden Triangle approach throughout their sustainability report. One of TCCC’s commendable Golden Triangle programs is the Replenish Africa Initiative (RAIN) – a 10-year commitment to reach 6 million people in Africa with sustainable clean water access by 2020. Launched in 2010, The Coca-Cola Africa Foundation and RAIN have worked with more than 140 government, private sector and civil society partners to formulate high-impact projects that have already improved the lives of 2 million people in Africa. Using the Golden Triangle partnership model, Coca Cola has shaped RAIN to be the largest corporate investment in water in Africa. Their efforts to protect local water sources can be successful only if they involve collaboration with local stakeholders, including governments, community members, water agencies, NGOs and others.

How did TCCC benefit from such of engagement with those stakeholders?

The case gives us an insight that the company successfully engaged in dialogue with both internal and external stakeholders. Internally, it consulted with its bottlers and employee groups and externally, it consulted with a range of governmental and non-governmental organizations as well as environmental organizations and academic experts. Dialogue with a wide range of internal and external stakeholders is critical to respecting human and workplace rights within system of a developed organization. Continuous dialogue enables to identify and address potential issues proactively and collaboratively. This creative solution the company adopted, is evidence that these meetings were productive.

5. In your opinion, did TCCC respond appropriately to this issue? Why or why not?

Yes, I do agree that TCCC responded appropriately to this issue. The company responded appropriately by declaring a goal of water neutrality. The company said it would return to nature and communities an amount of water equal to what it used. It would do this by reducing its water usage, cleaning and recycling water, and contributing to water conservation projects. Coca-Cola responded aptly by turning a community issue into a favorable chance to improve their standing in the market. They took in consideration their relationships with their various stakeholders and addressed their concerns by solving the issue using an open and systematic approach. The company shows high level of responsibility towards corporate social responsibilities by taking decisions in a rational manner.

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