The marketing environment is changing!! Online computer shopping at websites mak
ID: 362159 • Letter: T
Question
The marketing environment is changing!! Online computer shopping at websites makes it possible for individual consumers to get direct information from hundreds of companies they would not otherwise know about. Consumers can place an order for a purchase that is then shipped to them directly. Or, they can do what is known as “ship to store” from the online site. With the growth of these services, to what degree will the need for retailers and wholesalers be eliminated or greatly reduced? Explain you answer, and consider the marketing functions that are involved in electronic purchases and who performs them. Also consider what aspects of the marketing environment are most affected by the growth of online shopping. What will the businesses’ need to be concerned with in the future? BE SURE TO CONSIDER THIS FROM THE PERSPECTIVE OF THE BUSINESS - NOT YOUR PERSONAL PERSPECTIVE AS A CONSUMER!!
Explanation / Answer
E-commerce industry has capitalised the merchanidising through technology platform a lot. This has reduced the physical retail stores outlets of many industries esepcially elecontronic goods. Online platform helps in more visibility of products to customers. From business perspective e-commerce boom has impacted adversly on the brick and mortar structure retail shops.
Retailers have now started using muti channels for their business. They have incoproated e-commerce model along with their stores which make customers to chose the mode whichever they want.Reduction in manpower and net operational cost has helped the retailers multi channels to get more margin over their products.
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