Project 1 · You are responsible for developing an operational plan for your orga
ID: 362303 • Letter: P
Question
Project 1
· You are responsible for developing an operational plan for your organisation. The strategic plan has already been written and sets the following direction for the coming year.
Company A strategic plan
Our strategic goals for the coming year are to:
1. Expand our market share in the high-end, high-price point, luxury goods market.
2. Increase the proportion of our productive capacity devoted to the manufacture of luxury goods.
3. Become known as the premium luxury goods manufacturer in our product category.
4. Become known as an employer of choice for highly skilled people.
Based on the broad statements of strategic intent, you are charged with developing an operational plan. For each strategy goal outlined, come up with two short statements describing an operational activity that could be implemented to achieve this. Your operational activities should reflect an understanding of the types of details included in an operational plan.
Your operational activities should be accompanied by a budget, measurement, responsible person (for example job title) and a timeline. Your activities might encompass manufacturing, sales, marketing, HR, or administrative responsibilities. Use the table to complete the plan.
Strategic goal
Operational activity
Measurement
Person/title
Timeline
Strategic goal
Operational activity
Measurement
Person/title
Timeline
Explanation / Answer
Below is the table to complete the operational plan -
1. Developing marketing plan to make consumers attracted towards the high-end products
Marketing and sales managers
Production capacity in units
Utilization % of resources
Strategic goal Operational Activity Measurement Person/Title Timeline Expanding market share in high-end, luxury goods market1. Developing marketing plan to make consumers attracted towards the high-end products
Sales revenue Marketing Manager 3 months 2. Increasing advertising spend to promote the products and the high-end features Advertising spend and sales revenueMarketing and sales managers
3 months Increase production capacity of luxury goods manufacture 1. Establish new units to cater to the increased demand of luxury goods Production capacity in units Head of Operations 1 year 2. Increase the equipment and manpower to produce the goods in the existing units and utilize the resources to the fullestProduction capacity in units
Utilization % of resources
Production Manager 4 months Become known as premium luxury goods manufacturer in our product category 1. Branding and Packaging of the products as high-end luxury goods Consumer awareness through increased purchase Brand Manager 6 months 2. Identifying the target market and promoting the products as luxury goods Consumer awareness and loyalty through customer perceived value Marketing Manager 4 months Become known as an employer of choice for highly skilled people 1. Recruiting highly skilled talent from outside Number of highly skilled employees HR Manager 6 months 2. Training and devloping the current employees to acquire the necessary skills Performance of employees based on their skills HR Manager and Project Manager 3 monthsRelated Questions
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