the set of erocedures and sources used by managers to obtain everyday informatio

Question

the set of erocedures and sources used by managers to obtain everyday information R the ss A marketing information system (MIS) consists of in the marketing environment of data and findings relevant to a pstemutic design collection, analysis, and reporting specific mark eting situation of comprehen sive data about individual customers, prospects, or uspects that is cusrrently accessible for marketing purposes distribute necessary,accurate information in a timely fashion to marketers the people, equipment, and procedures used to gather, sort, analyze, evaluate, and the coordination of the collection of data, systems, tools, and techniques with supportine sotware and hardware by which an organization gathers and interprets information fro the business environment

Explanation / Answer

Marketing information system (MIS) is the people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute needed, timely, and accurate information to the marketing decision makers (Kotler, 2009). So, option D is the correct choice.

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