16. Because Tabasco brand hot sauce is alread . Absolute threshold notice a diff

Question

16. Because Tabasco brand hot sauce is alread . Absolute threshold notice a difference in the "heat" level, they would have to really in be explained by y hot, in order to change the formula so that consumers would crease the level of "heat" by a lot. This dditional intensity needed for the second stimulus to be perceived as different. , which states that the stronger the initial stimulus, the greater the Weber's law b. J.N.D. theory c. d. e. the maximal perception principle stimulus theory the law of absolute thresholds 17. Progressive plays a lot of is most likely that Ja'Waan will ads on TV and Ja Waan has seen them many times before. According to res Progressive ads. pay less attention to have less highly developed attentive structures for have lower affect for have dynamic focus for be selective to a. c. d. e. 18. Levi attended an all-day leadership conference in Columbus. As he was driving back to campus in traffic, he noticed that there were a lot of ads on the radio for restaurants advertising dinner speci an example of marketers making a stimuli a. surprising. b. pleasant. c. easy to process d. personally relevant. e. annoying. 19. Because consumers have a need to organize perceptions so they form a meaningful whole, ma incongruence. d. positive identification. e. content organization a. source completion. b. closure. The process of extracting meaning from what we have perceived in the context of what we called . e. identification c. perception. d. exposure a. comprehension b. attention.

Explanation / Answer

16.

Option b, JND theory

JND theory or Just noticeable diffrence theory deals with the minimum amount something should be changed in order that the change is actually felt. The change should be felt atleast half of the instances. In this case since the heat level is already high, a greater intensity of heat would be required for the change to be felt according to JND theory.

17.

Option c. have lower affect for

SInce Ja 'waan has seen the ads many times, the ads will not affect him much since whatever affect it had has ben done in the initial few viewings.

18.

option d, personally relevant

Since Levi was attending a conference all day he must be hungry or famished evening and would be looking for a good restaurant. This made the ads personally relevant for Levi.

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