8. In the case of social media influencer marketing, which of the following is N

Question

8. In the case of social media influencer marketing, which of the following is NOT TRUE?

a.         Social media influencers can be mega-, macro-, or micro-influencers.

b.         Brands use social media influencers to enhance brand-consumer engagement.

c.         Social media influencers are celebrity endorsers with large followings on social media.

d.         Influencer marketing is a type of marketing that focuses on using key leaders to drive a brand’s message to the larger market.

e.         Social media campaigns using influencers provide real-time statistics to show whether or not communication objectives are being met.

Explanation / Answer

Q8) The statement which is not true regarding social media influencer marketing is -

c. Social media influencers are celebrity endorsers with large followings on social media.

Social media influencers need not necessarily be celebrity endorsers with large following. They can be people who are regular bloggers and social media enthusiasts who can influence based on writing skills and awareness of the brands etc.

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