Chapter 18 for the book \"Basic Marketing Research: Integration of Social Media

Question

Chapter 18 for the book "Basic Marketing Research: Integration of Social Media 4th Edition":
Question 30: Can the likelihood of "continue to use your primary provider at least at the same level as up to now" (Q3) be explained by the ratings of the primary financial provider (Q6_a through Q6_m) when these ratings are considered simultaneously?

Relevant link: https://www.chegg.com/homework-help/Basic-Marketing-Research-4th-edition-chapter-3.1C-problem-30Q-solution-9780132544481

Referen . Assoc iated Press. "Bank of America to Acquare Counirywide Deagl ar Countrys Largest Mortgage Lender Valued at 14 1 acssed However, the a or afss SERVICES introduction SURVEY survey asks some questions about financial your cooperation in answering these Part A. Financial Services Provider 1. if you were selecting a primary finan is greatly (X ONE box for EACH.) today, hovw Somewhat I important performance of investments with this provider Important Unimportant at Aill th of products and services to meet the 50 20 40 c Depth range of your investment needs Multiple providers' products to choose from Knowledge of representatives or advisors you d. Ability to resolve problems e Online services offered so 3 3 3 3 0 40 20 g Quality of advice 20 deal with 40 10 5 0 3D 3 0 3 Access to other professional resources 20 t Degree to which my provider knows me Quality of service 50 20 Extremely Very Somewhat Somewhat Very Likely Likely uikely Unlikely Unlikely your primary provider to 2. How likely are you to 20 50 40 30 someone you know? (x ONE box.).. 2 How likely is it that you will continue to use your primary pro- 40 30 2O 10 ider at least at the same level as up to now? OK ONE box.) 4 How likely is it that you or your household will drop or replace your primary provider? (X ONE box.) How would you rate the advantage to you of using your imary provider rather than other financial services providers?Very Big Big m 30 SlightNone 40 X ONE box.)

Explanation / Answer

Hi,

Thanks for the question.

Yes, the ratings that are explained in the Question 6 can very well be considered for the evaluation of the primary provider. Since the ratings are for checking the evaluation and the satisfaction of the company with the provider. So if everything is in order, then these ratings can be used to evaluate the service provider.

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