Scenario: You have just graduated from the University of Phoenix with your Bache

Question

Scenario: You have just graduated from the University of Phoenix with your Bachelor's Degree. You have decided either to seek a promotion at your current work, explore new career opportunities, or open your own business and are using your marketing knowledge to position yourself for career growth. Develop a 1,050-word response to the following using the scenario above: Provide a definition of marketing from the American Marketing Association. Define the customer value proposition. Discuss the differences between the marketing process and advertising, the goals of creating a strong customer value proposition, and the unique relationship that exists between company and customer. Use your workplace, a company you would like to work for, or an entrepreneurial vision and apply the concepts of the customer value proposition and relationship marketing to their operations. Introduce who the company, or business idea is and what they do. Provide examples demonstrating how the company uses these concepts successfully. Are there any ways they can improve in these areas? How? Determine how your own personal brand links to the organization's customer value proposition. Discuss ways you can integrate a customer value proposition and use relationship marketing to position yourself the best. Please share examples to illustrate your thoughts and reasoning.

Explanation / Answer

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

A customer value proposition is a business or marketing statement that describes why a customer should buy a product or use a service. It is specifically targeted towards potential customers rather than other constituent. For example: - Uber – Smartest way to get around. Apple iPhone – Experience is the product

Marketing is the superset in which many things are included. Advertising is the subset of advertising. It helps in explaining the customer how good the process and also how it will help in improving the customer day to day life. Company use value proposition like to do marketing of their product or service, so that customer will get attracted to the product and will start buying same.

Uber is the company whose value proposition is Smartest way to get around. It motive customer that by Uber they will be able to travel smartly as you can book cab from anywhere to anywhere. It is also cost effective and safe. By marketing it help in emphasizing how company will help in improving the customer experience.

Uber try to cover huge customer base. It explains that student , professional or family can use their service and fulfill their customer value proposition

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