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Jodi wants to lease a new car and start a part time business to give people car

ID: 364811 • Letter: J

Question

Jodi wants to lease a new car and start a part time business to give people car rides. She has contacted three automobile dealers for pricing information. Each dealer offered Jodi a closed-end 36-month lease with no down payment due at the time of signing. Each lease includes a monthly charge and a mileage allowance. Additional miles receive a surcharge on a per-mile basis. The three dealers provided the details about the monthly lease cost, the mileage allowance, and the cost for additional miles.

Jodi is not sure how many miles she will drive over the next three years for this business but she believes it is reasonable to assume that she will drive 10,000 miles per year, 15,000 miles per year, or 20,000 miles per year. With this assumption, Jodi estimated her total profit for the three lease options. The three lease options and the associated profits for each option are given below:

Dealer       10000 Miles             15000 Miles       20000 Miles

   A                 $10000                  $10000               $ 8000

   B                 $ 7500                     $11000               $10500

   C                 $ 8500                      $ 9000                $ 8800

Determine the optimal decision to lease the car from a dealer and the profit associated with it by using the following decision criteria.

a. Maximax

b. Maximin

c. Equal likelihood

d. Minimax regret criterion.

Explanation / Answer

a) Maximax criteria

Dealer

Three lease options

Maximum of rows

10000 miles

140000 miles

18000 miles

A

$7000

$10500

$13500

$13500

Maximax

B

$8500

$11500

$11000

$11500

C

$10000

$9500

$9800

$10000

The maximax profit is $13500 when selected dealer A for 18000 miles

b) Maximin criteria

Dealer

Three lease options

Minimum of rows

10000 miles

140000 miles

18000 miles

A

$7000

$10500

$13500

$7000

B

$8500

$11500

$11000

$8500

C

$10000

$9500

$9800

$9500

Maximin

The maximin profit is $9500 when selected dealer C for 14000 miles

c) Equal likelihood

Dealer

Three lease options

Maximum of rows

A

Minimum of rows

B

P = XA + (1-X)B

10000 miles

140000 miles

18000 miles

A

$7000

$10500

$13500

$13500

$7000

$12200

B

$8500

$11500

$11000

$11500

$8500

$10900

C

$10000

$9500

$9800

$10000

$9500

$9900

Where X is a co-efficient of optimism and is assumed to be 0.8

The equal likelihood profit is $12200 when selected dealer A

d) Minimax regret criteria

Dealer

Three lease options

Maximum of rows

10000 miles

140000 miles

18000 miles

A

$3000

$1000

0

$3000

B

$1500

0

$2500

$2500

Minimax

C

0

$2000

$3700

$3700

note: select maximum value from the column and subtract.

The minimax profit is $2500

a. Compute the expected value for each decision and select the best one.

Expect value (A) = 0.5*$7000 + 0.3*$10500 + 0.2*$13500 = $9350

Expect value (B) = 0.5*$8500 + 0.3*$11500 + 0.2*$11000 = $9990

Expect value (C) = 0.5*$10000 + 0.3*$9500 + 0.2*$9800 = $9810

Therefore, in accordance to expected value dealer B can be selected.

b. Compute the expected regret value for each decision and select the best one.

Regret table:

Dealer

Three lease options

10000 miles

140000 miles

18000 miles

A

$3000

$1000

0

B

$1500

0

$2500

C

0

$2000

$3700

Expect regret value (A) = 0.5*$3000 + 0.3*$1000 + 0.2*$0 = $1800

Expect regret value (B) = 0.5*$1500 + 0.3*$0 + 0.2*$2500 = $1250

Expect regret value (C) = 0.5*$0 + 0.3*$2000 + 0.2*$3700 = $1340

Since the expected regret value for B is very less which is the best alternative

c. Calculate and interpret the expected value of perfect information(EVPI)

EVPI = Epected payoff under certainity(EPC) – Max of expected value

EPC = 0.5*$10000 + 0.3*$11500 + 0.2*$13500 = $11150

Max. of expected value = $9900

EVPI = $11150 - $9900 = $1250

EVPI is equal to Expected regret value of B. Hence B is the best alternative.

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