Which of the following statements best expresses the purpose of a channel intens

Question

Which of the following statements best expresses the purpose of a channel intensity channel management decision?

A-to positively impact how easily accessible the product or service is for customers

B-to determine how channel relationships are used to execute the tactical marketing plan

C-to gain the most efficiency and effectiveness in terms of how the universal marketing functions get executed

D-to dictate the ability to directly control actions throughout the channel of distribution

E-to define the number of nature of organizations which make up the channel of distribution

Explanation / Answer

When a vendor decides to sell his products or services through maximum distribution channels i.e from small scale retailer to a big store, to make his product or services easily available to its user practically everywhere, it is referred to as channel intensity distribution. This is done to positively impact how easily accessible the product or service is for customer.

Cigaretts are one of the best examples of channel intensity distribution.

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