1. Organizational customers: A. Purchase se services in order to satisfy their c

Question

1. Organizational customers: A. Purchase se services in order to satisfy their customers, but the goods they purchase are fo themselves B. Are more emotional in their buying than final consumers. C. Try to consider the total cost of selecting a supplier, not just the initial cost of the product. D. Typically focus on behavioral needs instead of economic factors in making purchases E. None of these altermatives is correct. 2. When a company is trying to decide which type of smartphone to purchase for its sales staff and has never had to make that specific type of purchase before, this buying situation is called a(n): A. Straight rebuy. B. New-task buy. C. Just-in-Time buy D. Modified rebuy. E. ISO 9000 buy. 3. U.S. manufacturers A. all employ many workers. B. are evenly spread throughout the country. C. tend to geographically concentrate by industry. D. do not locate close to competitors. E. None of these alternatives is correct.

Explanation / Answer

1. Answer: C

This is because organizational buying is done for others and therefore option A is not true. Organizational buying is based on economic factors and does not depend on emotions. Behavioral needs do not majorly impact such a buy, economic factors do.

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