10. Qualitative research, compared to quantitative rescarch A. Asks closed-ended

Question

10. Qualitative research, compared to quantitative rescarch A. Asks closed-ended questions B. Asks yes or no type questions. C Provides more representative samples of consumens D. Relies on open-ended questioning E Uses statistics to analyze data 11. A "product" is best deseribed a A. A purcly physical entity B. An image in the mind of the consumer. C. A need satisfying offering of a fim. D. An intangible service E. All of the technical aspects of production. 12. Services, as opposed to physical products: A. May be stored for later use. B. Are usually sold first, and then produced. C. Are usually produced and consumed in different time frames. D. Never require the presence of the consumer in order to be performed. E. None of these alternatives is correct.

Explanation / Answer

10. Option C

Qualitative research technique is a motivational research helps in providing the researchers which help in approaches which make it possible to design structured quantitative marketing research and more representative samples of consumers.

11. Option C

Product is the need satisfying offering of the firm. This comprise of decisions related to branding, additional services, guarantee, packaging and profit.

12. Option B

Services are usually sold first and further they are produced. This is quite obvious in the line of hotel industry as well as in an industry of airlines.

13. Option D

Rejection of a brand means the prospective customer is not going to make any purchase until and unless the image is totally changed. Rejections always lead to the change in product or switch of a brand who better image or who meet the demand of the customers.

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