Online Branding Concepts/Objectives (Start of your promotional plan for Lake Hea
ID: 365130 • Letter: O
Question
Online Branding Concepts/Objectives (Start of your promotional plan for Lake Health Hospital in OHIO to attract youth age of 20-30)
Brand Positioning Statement for Lake Health Wellness Center
What is your brand positioning statement For Lake health wellness Center? You will get a brand positioning statement from your clients. This is what they think. If you disagree with that positioning strategy let them know. What is more important is what the customer thinks about the brand. The difference between what the company thinks and what the customer thinks is a very important gap. Your job in this section is to provide a plan on how you will close the gap. You might use different positioning for different target markets.
Creating/Supporting a Brand Image Online
In this section, describe how you will use the Internet to build brand image. How do you plan to create/support the organization’s brand image? Is the value promised consistent with value delivered? Is there something unique about your product offering that you can use to your advantage in terms of branding? If you are offering something that is not unique, how do you differentiate your product or service from your competitors in the eyes of the consumer?
Maintaining Brand Image/Branding Concerns
In this section, discuss how you will maintain your brand. Are you delivering what the customer expects or are you making promises that you can’t keep? How do you plan to keep your brand “fresh” in the eyes of the consumer? How do you propose to consistently maintain your brand image?
Explanation / Answer
Brand Positioning Statement
For the youth in the age group of 20 to 30 years, who want to lead a healthy life, the Lake Health Wellness Center is a hospital that provides comprehensive care. Unlike other hospitals, we woulld provide counselling on how to avoid getting admitted to hospitals.
I agree with the brand positioning statement as Lake Health seems to be focusing on keeping its target market healthy and fit. The people who are admitted due to any lifestyle related health problems would be counselled as to how to improve their lifestyle.
In order to promote this brand online I would talk about healthy living. I would encourage people to run or walk to remain healthy. Even after following a healthy lifestyle if they have some problems I would ask them to visit Lake Health.
In order to maintain my brand, I would organize various running events to promote healthy living. During the events, we would have nurses and doctors present and people could connect with them for any queries.
My brand building would center around healthy living. In case some health problems arise, we are there to help you.
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