For Pandora jewellery, ( please get sources from Google and write summary) 1.you

Question

For Pandora jewellery, ( please get sources from Google and write summary) 1.your target audiences, assuming the marketing objectives of a 10% increase in sales ( no need to include a BSM ) 2. your positioning statement TCB (Target / Category/ benefit)
3. IDU strategy
For Pandora jewellery, ( please get sources from Google and write summary) 1.your target audiences, assuming the marketing objectives of a 10% increase in sales ( no need to include a BSM ) 2. your positioning statement TCB (Target / Category/ benefit)
3. IDU strategy
1.your target audiences, assuming the marketing objectives of a 10% increase in sales ( no need to include a BSM ) 2. your positioning statement TCB (Target / Category/ benefit)
3. IDU strategy

Explanation / Answer

Pandora Jewellary is a renowned jewellary makersfounded in 1982 and headquartered in Copenhagen, Denmark.It has global presence in more than 100countries where the company have exclusive retail outlet.Pandora's revenue in 2016 was 2.1 billion Euro.Target audience of Pandora are basically female who are more fashionable and ave inclined towards jewellary.After successfully venturing into metro cities in the countries it operates, Pandora should now target on tier 2 cities of the countries.In India Pandora has outlet in New Delhi only,to maximize its revenue it should target other places in India like Mumbai,Bangalore,Kolkata, Lucknow etc. The marketing objective should be to penetrate more in international market with delivering qualitative and fashionable jewellary to the beautiful women which can enhance their beauty.

2-Positioning statement should be retail outlet in the targeted places. It should target the upper middle class society in the world where people are ready to spend money in their style.Target should be upper middle class and category should be college going students to earning single women,unmarried working women,middle aged women.The benefit which Pandora will get will be more penetration in the market hence more sales and more profit thorugh this.

3-IDU,I-Important tocustomers, D-deliverable by the brand and U-Unique to the brand

Jewellary is important to feminine universe which enhance their beuty.So they will need it in any country.demand of jewellary will never declined as it is sought by households.Pandora can deliver the qualitative product having exsuitive style to the customers by allowing women to express their personal style.Unique to the brand is its style and superior outlook which set global trend.

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