*so topic research for us is loss subscriber for dish network* I would like to g
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*so topic research for us is loss subscriber for dish network*
I would like to get more information for this slide so i have to present this slide do u mind to put more word in this thank u
..ooo AT&T; 12:47 AM Done 3 of 4 Introduction Topic Area/ Abstract Dish Television is an American satellite TV provider which is facing significant loss in customer subscription day by day. Dish's net pay-tv subscribers include the Siling TV dropped by 143,000 in the first quarter of 2017, compared to a decline of 23,000 in Q1 of 2016 (Todd Spangler, May 2017, variety.com). This research aims at finding out the possible reasons responsible for loss o Research Question What could be done to stop loosing the subscriber in coming days? f subscribers. Introduction cont.... Purpose of the Study Significance of the Study The main purpose of the study is identifying how current subscribers feels about dish television services? What are the factors that are troubling the subscribers. What kind of changes they want to see in coming days about dish TV The finding of this research will help Dish Television to address customers concerns about its services. It will help to improve services and satisfy the subscribers so that rate of loss of subscription would be tackled.Explanation / Answer
As mentioned in the questione, the research aims to find out the possible reasons responsible for loss of subscribers:
1. Given the major shift in inclination towards video streaming, one of the major reasons for loss of subscribers is many users turning towards online video streaming platforms Like Netflix and HBO.
2. Pricing can be another factor for users to unsubscribe from Dish Network. Dish's Online platform Sling TV costs around $20/mo where as Netflix's premium double account plant costs around $11 a month. Naturally the inclination is towards a platform with cheaper rentals.
3. User experience might be another factor in the loss of subscriber. Sling tv is an app to personalize your channels on television. Where as Netflix and HBO are video streaming platforms with their own catalogue of highly attractive shows and movies.
4. Content plays a major role in defining any entertainment platforms' success. As they content is king, and with Netflix and HBO competing with shows like Stranger Things and Game of Thrones respectively, the chances are less for younger generation to subscribe for an expensive platform. which only allows them to personalize their TVs.
What could be done to stop loosing the suscriber in coming days?
1. Dish needs to redefine its target audience. With cutting-edge technology and an upsurge of variety of video streaming platforms, it needs to up its game and redesign a platform on the lines of netflix and HBO to attract more users.
2. Dynamic Pricing: in the world of cheap internet, no one would like to spend $20 from their pockets to just customize their TVs. Dish needs to reduce its pricing in competition to Netflix and HBO.
3. Attractive Content: Its time to offer something better and more interesting to the users. Dish needs to work on its own content catalogue or atleast tie up with other video streaming platforms to increase its content base hence attracting more users.
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