208 Part Two Information Technology Infrastructure Google, Apple, and Facebook B

Question

208 Part Two Information Technology Infrastructure Google, Apple, and Facebook Battle for Your Interne CASE STUDY open only 76 1 Three Internet titans-Google, book-are in an epic struggle to dominate your Inter Apple has more net experience, and caught in the crossfire are search, circulation, music, video, and other media along with the devices you use for all of these things, cloud computing, a a host of other issues that are likely central to your a huge installed base of services and a source of new Apple, and Face and they have emerged as a major revenue users more nd revenue streams. Apple Pay, now available in life. Mobile devices with advanced functionality and adding I million new users per week. Four monhs ubiquitous Internet access are rapidly overtaking afer the Apple Music service started collecting sn traditional desktop machines as the most popular enue, it had more than 10 milionsue adding orm of compating. Today, people spend more than $1.2 billion to Apple's annual botom lieRevenu central to your than 10 million locations around the world, has cketing. In the two weeks capac ending January 3, 2016, customers spent more than no surprise, then, that today's tech titans are $1.1 billion on apps and in-app purchases. Accoedine using mobile devices that take from the App Store is half their time online advantage of a growing cloud of computing aggressively battling for control of this brave new i to CEO Tim Cook, Apple has become one of the lac est service businesses in the world. mobile world This service-driven strategy is not without Both Google and Facebook offer stiff competition in the services area Apple's Siti may be good ior le- Apple, which started as a personal computer com- expanded into software and consumer nics since upending the music industry with MP3 player, the iPod, and the f Tunes digital mussc ting an alarm or making a phone call, but she can't carry on a conversation or execute complex tasks across many apps and services the way her rivals service, Apple took mobile computing by storm with the iPhone, IPod Touch, and iPad. Now Appl wants to be the computing platform of cholce for the Internet can. Within Facebook Messenger, you can money to a friend, order an Uber ride, or obtain cus- tomer service from airlines like United and Delsa Google's Allo messaging app for iOS and Android Apple is the leader in mobile software applica- tions, thanks to the popularity of the App Store with more than 2 million apps for mobile and tablet will enable users to chat with an assistant to have it devices. Applications greatly enrich the experience of using a mobile device, and whoever creates the most appealing set of devices and applications l for on the web. It can even suggest responses or web perform tasks such as getting the news, finding out travel times-just about anything you could search derive a significant competitive advantage over rivalsearches while you're in conversations with other companies. Apps are the new equivalent of the tradi humans. tional browser Google continues to be the world's leading search engine, accounting for three-quarters of the world's web searches. About 90 percent of Google's revenue comes from ads, most of that on its search engine Apple thrives on its legacy of innovation. In 2011, it unveiled the potentially market-disrupting Siri Speech Interpretation and Recognition Interface), a combination search/navigation tool and personal Google dominates online advertising. However tant. Siri promises personalized recommenda- Google is slipping in its position as the gateway to the Internet. New search start-ups focus on actions and apps instead of the web. Apple has also become a mobile search competitor. Its iOS mobile operat ing tions that improve as it gains user familiarity-all from a verbal command. Google countered by quickly releasing its own AI tool, Google Now Apple faces strong competition for its phones a nd system software gives iPhone and iPad users the tablets both in the United States and in developing ability use Apple's own search engine for searches of open source mobile operating system to compete t no cost to smartphone manufacturers, generat ts like China from inexpensive Chinese smart music, apps and local services, bypassing Google. phones and from Samsung Android phones that have larger screens and lower prices. iPhone sales have started to slow, but Apple is not ware devices alone for future growth. Services have In 2005, Google had purchased the Android counting on hard- in mobile computing. Google provides Android played a large part in the Apple ecosystem, ng revenue indirectly through app purchases and

Explanation / Answer

Apple, Facebook and Google are the biggest business giants and they capture almost 80% of the market they are dealing in.. Where Facebook is a social networking platform , Apple is a product oriented service provider but Google deals in all of the platform and provides every single service.

Google is totally based on internet and in providing internet services, Google's search engine is the most used search engine in the world , Google makes money by selling ads on its free platform.

Apple's business model is purely based on devices and selling it via an integrated model . After sales paid services are provided to the customers and apple deals in premium brand identity. Majority of revenue comes from their extremely well made devices.

Facebook's business model is based on ads on the social media platform and it also offers paid promotions to its users. Ads are the main revenue options for Facebook.

Mobile computing is very essential for all the companies as the share of mobile users is huge. If these companies stop investing on development their overall market share would be drastically reduced. Facebook's half of the users are always active on Facebook and their overall service is very much dependent on the mobile platform.

Apple is a device provider hence its effect on the mobile computing is huge, their 60% of the revenue is based on mobiles only and rest of the paid services are mostly coming from the mobile computing.

Apple and Facebook are providing their own services to compete against Google , Intuitive design and better user experience is expected.

Google's business model is the most dominating one among all the business platforms , All in all we can say that Google is combination of all the models that facebook and apple are using from social ads to the product based revenue system.

Google is definitely dominating Internet by using its competitive policies towards Facebook and Apple. While Google is dealing in each and every statement from Internet to the devices by being active in each and every industry across the different platforms which Facebook and apple commonly used, google is leading the market with help of in international as well as local strategy. By having an innovative research has very fast area of development Google has directly implemented into our daily life of each and every person who uses the Internet. By providing Google play services Google has successfully integrated itself into the society with the help of the technological resources that have. As compared to Apple and Facebook google has been more successful as its policy directly released towards the intense customer Research and Google also focuses on the non premium sector of the society.

If Apple has dominated the Internet experience, the overall expectation of the apples business strategy would reflected the Internet by using the premium services. Most of the services would turn premium and require money to be used.

If Facebook has acquired the super authority of the Internet then the overall experience of the Internet would turn into a social media based Internet. Facebook net neutrality would be applied to the system and most of the programs would be paid according to the Facebook's strategy of being social.

Google is the current market dominating company. Google has successfully integrated itself into the society by providing the search engine which is common everybody and provides a unified interface for all of its services.

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