Siemens Case Study Siemens has determined that “digital transformation” is a maj

Question

Siemens Case Study

Siemens has determined that “digital transformation” is a major trend that will affect all of its products and services. Consider the likely impact and ITOs (IT Opportunties) for each of the 10 divisions:

1. Power and Gas

2. Wind Power and Renewables

3. Power Generation Services

4. Energy Management

5. Building Technologies

6. Mobility

7. Digital Factory

8. Process Industries and Drives

9. Healthcare

10. Financial Services Division

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Explanation / Answer

Siemens Corporation is a U.S. subsidiary of Siemens AG, a global powerhouse focusing on the areas of electrification, automation and digitalization. One of the world's largest producers of energy-efficient, resource-saving technologies, Siemens is a leading supplier of systems for power generation and transmission as well as medical diagnosis. Siemens has determined that “digital transformation” is a major trend that will affect all of its products and services.

By Digitalization the Challenges that are transforming the world by their words like in the future, Siemens will be living in a world that’s increasingly interconnected by complex and heterogeneous systems. Siemens Claim “Ingenuity for life”: “Ingenuity” stands for innovation, engineering and genius. For us, it also includes unity: They are united in our efforts, and are committed to partnering with the customers. “For life” relates to the role in society: to make real what matters. “Ingenuity for life” is therefore, unrelenting drive and promise to create value for customers, employees and society

Their mission goes as follows: “We make real what matters by setting the benchmark in the way we electrify, automate and digitalize the world around us. Ingenuity drives us and what we create is yours. Together we deliver”

Strengthen portfolio of Siemens by Digitalization: Added value for the customers increasingly lies in software solutions and digital services and platforms. They want to exploit the opportunities offered by digitalization even better.

Siemens has company structure with various divisions:

Power and Gas: The investments of Power and Gas are focused on replacement, enhancing productivity and innovation, mainly relating to large gas turbines and generators business, including upcoming spending for a new technology platform. The Power and Gas Division offers utilities, independent power producers, engineering, procurement and construction companies (EPCs), and oil and gas customers a broad spectrum of products and solutions for the environmentally compatible and resource-saving generation of power from fossil fuels and renewable sources of energy and for the reliable transportation of oil and gas. In this division company has increased orders from €15,742 millions in 2015 to €19,454 millions in 2016 and Revenue in millions from €13,418 in 2015 to € 16,471 in 2016.

Wind Power and Renewable: Siemens Renewable Energy is a leading supplier of reliable, environmentally friendly, and cost-efficient renewable energy solutions. The wind turbines offered by Siemens Renewable Energy are a worthwhile investment from both a financial and an environmental perspective. The investments of Wind Power and Renewable are focused on the extension, modernization and optimization of existing plants to allow for the large-scale manufacturing of innovative products, including construction of production and service facilities such as in the U.K., Germany, Morocco and Egypt. In this division company has increased orders from € 6,136 millions in 2015 to € 7,973 millions in 2016 and Revenue in millions from € 5,660 in 2015 to € 5,976 in 2016.

Energy Management: The Energy Management Division is one of the leading global suppliers of products, systems, solutions and services for the economical, reliable and intelligent transmission and distribution of electrical power. The Division’s portfolio ranges from systems for the low-voltage and distribution power grid level to smart grids and energy automation solutions to power supplies for industrial plants and high-voltage transmission systems. In this division company has increased orders from € 12,956 millions in 2015 to € 12,963 millions in 2016 and Revenue in millions from € 11,922 in 2015 to € 11,940 in 2016.

Building Technologies: The investments of Building Technologies mainly relate to the products and systems business, particularly innovation projects, such as control and service platforms. The Building Technologies Division is a leading global provider of safe, energy-efficient and environmentally friendly building and infrastructure technologies. In this division company has increased orders from € 6,099 millions in 2015 to € 6,435 millions in 2016 and Revenue in millions from € 5,999 in 2015 to € 6,156 in 2016.

Mobility: Mobility’s investments mainly focus on meeting project demands and maintaining or enhancing its production and service facilities, including capital expenditures for improving its respective positions in growing market segments. Advanced networked and IT-based mobility solutions and comprehensive knowhow are increasing infrastructure availability, optimizing route use and raising travel quality to new levels – by rail, on the road, or across multiple modes of transportation. In this division company has decreased orders from € 10,262 millions in 2015 to € 7,875 millions in 2016 and Revenue has increased in millions from € 7,508 in 2015 to € 7,825 in 2016.

Digital Factory: Digital Factory relates to the factory automation, motion control systems and control products businesses, including investments in production facilities in China. The ultimate goal is the complete integration and digital representation of the physical value chain. The platform for this is called Digital Enterprise. In this division company has increased orders from €10,036 millions in 2015 to € 10,332 millions in 2016 and Revenue has increased in millions from € 9,988 in 2015 to € 10,172in 2016.

Process Industries and Drives: With innovative, integrated technologies for the entire lifecycle, the Process Industries and Drives (PD) Division helps customers measurably increase productivity, shorten time-to-market, and improve the reliability, safety, and efficiency of products, processes and plants. All over the world, customers are benefiting from future-proof automation, drive technology, industrial software, and services based on best-in-class technology platforms. In this division company has decreased orders from € 9,144 millions in 2015 to € 8,939 millions in 2016 and Revenue has decreased in millions from € 9,553 in 2015 to € 9,038 in 2016.

Healthcare: Healthineers’ investments are mainly driven by enhancing competitiveness and innovation notably in the diagnostics businesses, including large amounts relating to intangible assets, particularly capitalized development expenses for new platforms and to upcoming spending for factories, especially in China. In this division company has increased orders from €13,349millions in 2015 to € 13,830 millions in 2016 and Revenue has increased in millions from € 13,535 in 2015 to € 12,930 in 2016.

Financial Services Division: The Financial Services Division helps enterprise customers implement investment projects by providing project-related and structured financing as well as leasing and equipment financing. In this division company has increased Total assets from € 24,970 millions in 2015 to € 26,446 millions in 2016. The success of Financial Services is built on a unique combination of risk competence, technological expertise and reliable financial resources.

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