write 2-3 paragraph relating a current event to the below criteria • Evaluate re
ID: 366537 • Letter: W
Question
write 2-3 paragraph relating a current event to the below criteria
• Evaluate relations as the most fundamental skill in public relations work and explore media communications in print, electronic, Internet and social
• Compare publicity versus advertising and identify the proper way to deal with organizational publicity
• Examine public relations as it relates to the Internet and analyze the required digital vehicles a PR professional must utilize
• Describe how public relations professional use the four primary social media vehicles and compare and contrast bloggers and various other Internet journalists
Explanation / Answer
Personal relation -Most fundamental skill to develop image of organization in general public. Before evaluation It require fix certain parameter & its effectiveness to general public. Information media use basically three mode of communications . Audio, Video, Print & hybrid that is Audio visual . People engage in media perform & there main role is to develop image of any event to general pupil. During earlier days radio was use to advertise as audio, which cover maximum number of customer. Later advent of TV, Internet , social media & effectiveness change accordingly.
Compare publicity and Advertising- The term publicity refer to mouth o mouth publicity from one end user to another, where as advertising refers to special efforts made by organization to develop awayness among its pupil which ultimately aims to develop image of product. advertising is budgeted & plan. Where as publicity is unplanned approach. After testing particular product public develop good image about particular thing and this filling that they enjoyed get communicate with another end user by shearing benefit of by way of communicating message voluntarily.
Use of digital technology in PR- During earlier days the cost to communicate message in general public was comparatively high very time consuming also. But due to advent of digital media now it become time saving activity. Also cost incurred for print media was too large as compare to digital medial . Regarding effectiveness & acknowledgment Digital media is more effective.
Use of Blog,social media by PR Professionals- PR professional develop content of message and communicate to concern public by using different kind of available blogs & social media. When pupil observe pleasing and attracting scheme they surf and go through the literature ,and if any further interest generate they simply respond to Blog or given link. If pupil dislike the promotional then freedom is available to pupil either neglect the promoted things or simply blok to resources which develop unwanted communication.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.