Every business plan should have an executive summary, which addresses marketing

Question

Every business plan should have an executive summary, which addresses marketing analysis, particularly what need or gap the business will be filling.

So briefly, describe the need or gap in your target market and how your product/business will fill it.

Example: You noticed coffee cups having a heavy impact on the environment and failed to keep the coffee warm after an hour. Your idea is to develop a coffee cup that is environmentally friendly and keeps the coffee hot for an extended period of time, and that is what feels the need of debt in the market.

Explanation / Answer

The business i will be talking about will be related to selling of grocery items .

The need or gap related to it is:

1. On time delivery of the item->It may not be possible for grocery stored to provide the order at the shortest time .

The business should creata an online website and take orders and calculate amount instantly and with the help of netbanking the products should be supplied by the employees of the company as soon as payment is done here.

2.The quality of products may not be good

For this the company should perform regular quality checks multiple times and make sure it is of proper quality so that customers are satisfied and get the best grocery available in the marke.

3.The deadlines may not be met. The deadline of providing products to customers may exceed due to inexperienced employees and work.

The business should have employeed with prioe experience who are working hard each and every day so that customers are provided with what they need in the shortest time possible.

4.The project planning team may not be able to plan the business properly.

The can be done by having regular meeting with the staff and having a proper plan before implementing the website and selling the products with links related to vendors as well.

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