H & M Hennes & Mauritz AB is a Swedish multinational clothing-retail company, kn
ID: 366718 • Letter: H
Question
H & M Hennes & Mauritz AB is a Swedish multinational clothing-retail company, known for its fast-fashion clothing for men, women, teenagers and children. H&M and its associated brands operate in 62 countries with over 4,500 stores and, as of 2015, employ around 132,000 people. It is the second largest global clothing retailer, just behind Spain-based Inditex (parent company of Zara).The company has a significant online presence, with online shopping available in 32 countries, collection of style in 19 countries, Monki and Weekday in 18 countries each, and Other Stories in 13 countries, and Cheap Monday in 5 countries.
Based on the above information, you must answer the following questions in details:
1) In details, explain the economic imperative of the H&M Group.
2) Is H&M Group political imperative approach country responsive? If so or not explain.
3) What is the quality imperative the H&M Group implements? Is it operationalized by meeting or exceeding customer expectations or is it formulated at the top managerial level and defused throughout organizations?
4) Does H&M Group use the administrative coordination approach to formulate and implement their strategies?
5) Does H&M Group have global integration with national responsiveness?
6) What are the multi-domestic strategy, international strategy, and transnational strategy of the H&M Group?
7) What are H&M group goals in terms in profitability, marketing, operation, finance and human resources?
Please answer with the question number. Thankyou
Explanation / Answer
1.In details, explain the economic imperative of the H&M Group.
Ans) The economic imperative focussed on employees and the strategy based on the cost, leadership, differentiation and segmentation. They value >Research and development >Manufacturing and > Distribution.
There is a list of worker rights as follows:
-The cotton sourcing policy
-Positive policy on sandblasting
-Signatory to Bangladesh Accord
-Child labour and low wedges at factories in Myanmar
-Secondary evaluation of supplier factories in China
-Dramatically behind schedule on safety commitments in Bangladesh
-Operations in oppressive regimes
-New agreement with industrial Global Union
-Concerns for workers welfare at Cambodian suppliers
-Criticised for failing to pay minimum wage in UK.
2.Is H&M Group political imperative approach country responsive? If so or not explain.
Ans)Yes, that are country responsive as their approach is to protect the local market niches.And the success totally depends upon the >Marketing>Sales and >the service.
3) What is the quality imperative the H&M Group implements? Is it operational zed by meeting or exceeding customer expectations or is it formulated at the top managerial level and defused throughout organizations?
Ans)The Quality imperative the H&M Group implements are as follows:
1.To change the attitudes and raising of expectations for service quality.
2.Implementation of the management practices designed to make quality improvement an ongoing process.
It is operationalized by meeting or exceeding the customer expectations.
4) Does H&M Group use the administrative coordination approach to formulate and implement their strategies?
Ans)Yes, H&M Group use the administrative coordination approach :
-It makes the strategic decisions based on merits of the individual situation rather than using a predetermined economic or political strategy.
-Least common approach to formulation and implementation of strategy because of the firm’s desire to coordinate its strategy both regionally and globally.
5) Does H&M Group have global integration with national responsiveness?
Ans)Yes. The production and distribution of products and services of a homogeneous type and quality on a worldwide basis.
Also nationally responsive, it undertakes the different consumer tastes in segmented regional markets.
6) What are the multi-domestic strategy, international strategy, and transnational strategy of the H&M Group?
Ans)The multi-domestic strategy describes on the pressure for cost reduction and local responsiveness in each country served.
-A transactional strategy should be pursued when there are high cost pressures and high demands for local responsive.
-International management says about the environmental scanning, Provide management with accurate forecasts of trends that relate to external changes in geographic areas where the firm is currently doing business.,
-Eclipter.
7) What are H&M group goals in terms in profitability, marketing, operation, finance and human resources?
Ans)Profitability –Level of profits
-Return on assets, investments, enquiry, sales
-Yearly profit growth
-Yearly earnings p[er sahre.
Marketing-
Total sales volume
-Market share-worldwide, region, country
-Growth in sales volume
-Growth in sales market
Operations-
-Ratio of foreign to domain production volume.
-Economics of scale via international production integration
-Quality and cost control
-Introduction of cost-efficient production methods
Finance-
- Financing of foreign affiliates –retained earnings or local borrowing
-Taxation
-Optimum capital structure
-Foreign exchange management
Human Resources-
-Recruitment and selection
-Development of managers with global orientation.
-Management development of host country nationale.
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