http://www.cabelas.com Review your selected company\'s Website www.cabelas.com a
ID: 366877 • Letter: H
Question
http://www.cabelas.com
Review your selected company's Website www.cabelas.com and observe and evaluate the following areas: You should summarize your analysis in several paragraphs.
Observe:
Think about the nature of your company's brand. How does it build its brand online?
Does the company use videos on its Website? Search for videos on YouTube. What is the subject of the videos?
Visit the company Website using a mobile device. Does the site support mobile devices?
Look at the different advertising, if any, on the site.
Evaluate:
Evaluate how the sites build their brand on the Website.
Evaluate how the company uses video to promote its products/services.
Evaluate how the company is using mobile technology.
Recommendations
Make recommendations based on your observations on how to strengthen the online brand.
Make recommendations on how to improve the use of video marketing.
Make recommendations on how the company can use mobile technology.
Explanation / Answer
Cabela is an American direct marketer and retailer that specialties in merchandise related to hunting, fishing, baiting, camping shooting and recreation merchandise. The company is based in Nebraska and popular in America for its specialised offering.
The company builds it's brand online by engaging with the audience effectively and focusing on the outdoor and recreational offerings. It works on providing excellent experience to people through their offerings. The use of videos and detailed product descriptions and shared experiences helps people to feel connected to the brand.
The brand has established itself as authentic and distinctive with strong position. There is also focus on making the products personalised and feel the click with the audience.
There is reflection of devotion and authenticity to the brand by creating a community of loyal customers. It has convenient mobile access with diversified product offerings.
It makes use of improved inventory and forecasting. The analytics are improved and customers are engaged effectively even through the mobile app and website.
It will be effective for the brand to use innovative techniques for the benefit of improving inventory to provide competitive advantage. It will be effective to focus actively on technology for managing inventory in a better way. It will be useful to see its communication with the customers and build a sophisticated system.
There can be improvement in accuracy and forecasting.
Video marketing can be improved by combining it with social media to effectively engage with the audience. There can be important means of viral online marketing to reach out to the audience and engage with them in a positive way. The creation of online community to celebrate their experiences will be a positive step.
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