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Propose Write detailed feedback and critical analysis that team members can inco

ID: 366962 • Letter: P

Question

Propose Write detailed feedback and critical analysis that team members can incorporate into their drafts. 100 words or more.. included recommendations

Strategic Plan Part II: SWOTT Analysis

In the development of the SWOTT analysis, JLL reviewed all benefits and risks of adding movers to the Move Management division. It is our understanding that adding this component to an alreadywell-established division, will allow the company to be more competitive inthis industry. During this exercise, the company could see how well the mission, vision, and values aligned with this new entity. There are a few areas that need to be addressed, such as marketing, and funding, but the overall concept can potentially provide JLL with great success and add on to its well-known reputation for providing exemplary services.

Economic, Legal, and Regulatory Forces and Trends

            The economic, legal and regulatory forces and trends for this type of business has some considerable perspectives to review. The economic strengths involve increasing our real estate prices within the markets that we are currently housed in. Our internal legal department is able to handle the establishment of this new division, including the required licensing and insurance needed to take on the division just as we would when they were contracted as a third-party vendor. Our legal department can prepare us for the regulations established to own and operate a move vendor of this magnitude. The current industry trend involves contracting these services to an external company. By adding the movers to our existing Move Management department, we would actually start the trend of owning and operating this division in house with the hopes of providing a more streamlined method of communication, and a cost and time save to each client that we are contracted with.

Adapting to Change

            The organization should be commended for their ability to see an opportunity for growth, and suggest an innovative idea that will help develop the company’s portfolio. The organization has shown the ability to conduct its own market research, and note areas that would be beneficial to incorporating this change, and methods that can be considered risky whether its finally or structurally. Goals for the company for the short and long-term period are clearly defined, and explain the company’s overall vision and benefit of this division to the company. When adapting to the change this division will have on the company, all risk factor must be considered. This includes deciding on how the new division could affect any of the existing business lines. JLL hopes this new division would be beneficial to increasing the contract value for all business lines, as we offer a new service that will prove to be more cost effective than using the existing mover contracted practices.

Supply Chain, Resources, and Business Model Impact to Company & Stakeholders

JLL will recruit movers with a strong background in relocation services. The qualified candidates will prove knowledge of the industry’s leading trends, and will be required upon extension of employment to provide innovation ideas to sustain the division. JLL will source supplies from the vendors that are currently in the synergy supplier list to provide the needed move supplies at a rate that would be cost effective to the client. For the procurement of other supplies, JLL will establish relationships with other corporations such as The Ford Motor Company to provide the transportation, and utilize the internal brokerage team to locate available warehousing in each region to house supplies, and potential client storage.

The JLL business model will clearly define the need for this division, and it associates, and explain the basic need to save our clients’ money for a service that is often required, but takes a lot of time to procure. The most important aspect of the business model will be the community outreach, the economic benefit to the company and the clients, and benefit of further adding to the great reputation that the company has established. The stakeholders will have a say in how the division is established, and initiated in other markets. They will also have the ability to provide ideas for marketing these services, and provide ideas on how to better the quality of service provided.

Primary Internal Organizational Considerations & Strategic Planning

            JLL already has an established Move Management department with over 1200 associates across the United States in this division. These associates are either dedicated to one account, or work out of a corporate office completing several local contracted projects. The internal strategy involves incorporating the new division in a number of our established contracts to pilot this program. Using a survey method, we will be able to see what strategy is best when initiating the new division corporate wide. The company can use the existing databases to track this information, and after a trial period decide if the new division meets the needs of our clients, and the needs of the company when providing quality service. Before initiating this practice, we will establish what the short and long-term goals are and what we anticipate will be the findings at the end of the trial period. The data collected will ultimately determine when this division is established, and what additional strategies should be put in place to cover the potential risks associated with the roll out.

Issues and/or Opportunities

            While conducting the analysis, there were a few opportunities for improvement that arose. These opportunities include considering the long term need for this division. With the market already being considerably saturated, the company will need to develop a process that would make this initiate stand out amongst its competitors. Other issues, and opportunities to consider involve addressing the need for additional staffing for large project, often given the request with short notice. JLL will need to outsource their move services if there is an instance when support staff are not available to take on additional contracts.

            Other issues or potential opportunities involve our marketing strategy. It is our hope that our existing divisions will assist with aiding this division with offering the service during the contract period. This will require educating the associates in the company about the benefits of this division. The company will need to research the required licensing and insurance requirements for staffing movers directly, and with acquiring the needed move supplies to effectively perform. JLL will also need to address how adding this division to the company can be incorporated into the international market where we currently have a presence. This could be an issue if our international clients do not utilize our Move Management Department services as frequently as they are used in the United States. This may mean a delay in rolling this division out to any country other than North America.

Conclusion

            Expanding the Move Management division of JLL is both an innovative and beneficial idea for the company. The addition to the company has the potential to provide JLL with a substantial financial benefit, and allow the company to expand in an area that its competitors have yet to explore, or initiate. Using the SWATT, JLL will be able to analyze the divisions opportunities, and strengths. This information will become beneficial when deciding if this risk is worth fully developing the idea, and setting goals to sustain the division for years to come. Without this exercise, JLL could potentially develop the division without complete line of sight to all its potential successes and short comings.

Explanation / Answer

JLL should investigate those external as well as internal factors where it lacks to combat from its core competitors .The role of its key leaders will be crucial as they will have to define the strategic direction of the JLL. Apart from this, the employees must be given proper opportunities so that they can put their full potential at the workplace. The participative management approach might be utilized to get a leading position in the industry. The continuous approach to move ahead from the competitor’s must be adopted. The marketing strategy must be designed in such a way that it fulfils the expectations of each and every stakeholder like vendors, suppliers, customers, and government. After, evaluation on the organizational performance, corrective steps must be initiated by the management of JLL.

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