At Ritufa Food Corp., flexibility is the key competitive priority. Food products
ID: 367208 • Letter: A
Question
At Ritufa Food Corp., flexibility is the key competitive priority. Food products are manufactured according to customers' requirements, at any volume and globally delivered at any time. Given this information, Ritufa Food Corp.'s operations strategy is based on ______.
a. compensation
b. weak economies of scale
c. mass standardization
d. cost reduction
e. mass customization
Applying Professor Terry Hill's generic strategy framework to McDonald's, the operating design choices of resource scheduling, inventory placement and control, and standardized operational and job procedures best relate to the corporate objective of _______
.
a. profitable growth
b. operational excellence
c. operational sustainability
d. operational diversity
Identify a true statement about the role of quality in gaining a competitive advantage.
a. Producers of low-quality goods are able to still charge higher prices, even in crowded and over competitive markets or market niches.
b. A strategy of quality improvement is usually accompanied by increased short-run profitability.
c. Producers of high-quality goods usually charge low prices.
d. Quality is unrelated to return on investment for most kinds of market situations.
e. Businesses offering premium-quality goods usually have large market shares.
Explanation / Answer
The correct answer is mass customization.
Mass customization is nothing but the marketing and manufacturing technique where customized products are manufactured where flexibility and personalization are implemented in mass production. Example - Dell offer customers products that can be customized as per their preferences thus create a positive impact to customers. This in turn helps in creating brand awareness and positive review about the brand.
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