Paragraph Font JETBLUE AIRWAYS MANAGING GROWTH 1. Write a brief summary of the c
ID: 367251 • Letter: P
Question
Paragraph Font JETBLUE AIRWAYS MANAGING GROWTH 1. Write a brief summary of the case to. How would you describe the JetBlue operations strategy before the adoption of the E190m in Novemenber 2005? ing the economic aspects of the JetBlue E190 and A320, what are the key factors of profitability for each type of aircraft? c. Do you agree with JetBlue's decision to add the E190 to its fleet? Include the justification for your decision d. How should JetBlue slow down the growth of its fleet? Should it cut the growth of the capacity of the E190, the capacity of the A320, or both?Explanation / Answer
Summary- Jetblue airways managing growth summary
A320, single type of plane is a landmark for Jetblue. E190 gave JetBlue the opportunity to play a significant role in designing the interior of the aircraft to improve passenger comfort. This Shifting from one plane to another was simply too expensive for the airline to subsidize because it required a period of non revenue “training” to the pilots and they were either trained in one plane or in other. JetBlue supported its lower fares by providing customers with incentives to reserve and purchase tickets via the company’s website. Flight cancellation was avoided on any cost was an effective decision. To support customers who wanted to make reservations over the phone, the company set up a corps of reservation agents, most of whom worked part time from their homes. Given the flexibility offered to these part -time employees, JetBlue was able to run its reservations function at a significantly lower cost relative to other airlines. JetBlue First to launch with more than 100 million in capital. First to offer 24 channels of live satellite free at every seat. First to broadcast the Olympics live at every seat. First to Paper less cockpit technology. First to have Security cameras. 65% lower cost then other airlines helped in gaining confidence amng consumers.Single fleet Consumer satisfaction, Effective use of technology, Technological Improvements in Airplane design, operation and maintenance decisions,Deregulation of international air travel are other reasons. Single fleet Concentration on middle class was the right step taken at right time in right direction.
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