Which of the following statements about market-basket analysis is accurate? A. O

ID: 3681753 • Letter: W

Question

Which of the following statements about market-basket analysis is accurate?

A. One famous market-basket analysis shows a high correlation of the purchase of beer and baby diapers.

B. In market-basket analysis, the ratio of confidence to the base probability of buying an item is called purchase probability.

C. Market-basket analysis is interesting but does not have any real pay-off in terms of selling goods.

D. In market-basket analysis, resistance is the chance that two items will be purchased together.

E. No one expects that market-basket analysis to become a standard CRM analysis technique

A) One famous market-basket analysis shows a high correlation of the purchase of beer and baby diapers.

C) Market-basket analysis is interesting but does not have any real pay-off in terms of selling goods.

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