Please match each e-commerce model to its definition or example . The choices ar

Question

Please match each e-commerce model to its definition or example. The choices are Product customization, Viral marketing, Bartering online, Affiliate marketing, Electronic tendering system, Membership

1) Betty joined LivingSocial.com and loved it. So she invited her friends to sing up. Every time her friends make a purchase based on Betty’s invitation, Betty receives $10 Deals Buck, a account credit good for future purchases.

2) Wall Street Journal provides online content through its website WSJ.com. Although many articles are available to public, most content are reserved for paid subscribers only.

3) Businesses request quotes from suppliers; use B2B with a reverse auction mechanism

4) ABC Corp. asked its business partner, XYZ Inc., to place ABC's logo on XYZ.com Web site. If customers click on the logo, visit the ABC.com, and make a purchase, then ABC Corp. pays a commission to XYZ Inc.

5) Intermediary administers online exchange of surplus products and/or company receive "points" for its contribution, which can be used to purchase other needed items

6) Customers use the Internet to design their own sneakers at converse.com, receive the price quote and pay. The manufacturer then produces the shoes and ships it to the customer's address.

Explanation / Answer

1) Ans: Membership

Becuase for new member joined by Betty's referal, Betty gets a coupon. So its directed for increasing membership.

2) Ans: Viral Marketing, as the content is avialbe on internet to the customers

3) Ans: Electroninc tendering system

Because Auctioning means tendering

4) Ans: Affliate marketing

Becuase ABC corp allowing XYZ to get customers for ABC corp by paying a commission.

5)Ans: Bartering online

Here bartering i.e exchange of surplus is happening through online

6) Ans: Product customization

Becuase customers are given a chance to design their stuff

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