True/false 1. The goal of a media plan should be to maximize reach 2. The most c

Question

True/false

1. The goal of a media plan should be to maximize reach

2. The most creative marketing communication may not be the most strategic marketing communication

3. The tools of radio copywriting include voice, music, and sound effects.

4. Standardizing the copy content by translating the appeal to the language of the foreign market is fraught with possible communication blunders.

5. Subheads are short, catchy, and particularly memorable phrases used at the end of an ad to complete or wrap up the creative idea.

6.Radio advertising relies on conversational style and vernacular language

7.Type in print ads has an aesthetic as well as a functional role.

8.The person most responsible for creating visual impact is the creative director.

Explanation / Answer

1. The goal of a media plan should be to maximize reach.

False

The goal of media plan is to adapt to such activities that can be the most appropriate way to convey the message to its audience which is so targeted upon.

2. The most creative marketing communication may not be the most strategic marketing communication.

True

Creativity does not always lead to the desired results. If the strategic marketing communication suggests the appropriate time to put the communication in place while the creative marketing communication insists in launching the creative communication on some other given time to suit it the most, then there could be a clash of ideas between the creative marketing communication with that of the strategic marketing communication and creative marketing communication may not be the most strategic marketing communication in all cases.

3. The tools of radio copywriting include voice, music, and sound effects.

True

Voice is one of the most important elements that could be used in commercials while music could be used in the background of those voices and sound-effects are essential to grab the attention of the listeners.

4. Standardizing the copy content by translating the appeal to the language of the foreign market is fraught with possible communication blunders.

True

With regards to the global environment pertaining to the copyrighting, the above statement is true. When it comes to the Global campaigns, attempts need to be therefore made to avoid the same in order to increase its relative connect with the foreign market.

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