CPG Marketers that sell products through retail stores focus on winning the firs

Question

CPG Marketers that sell products through retail stores focus on winning the first moment-of-truth, that is, the first three to seven seconds it takes shoppers to make up their minds which product to take from the retailer’s shelf. To do this, marketing managers focus on:

Innovative product design.

In-store messaging and packaging.

In-store sampling and gimmicks.

Optimizing benefit versus cost.

CPG Sell-through rates.

Innovative product design.

In-store messaging and packaging.

In-store sampling and gimmicks.

Optimizing benefit versus cost.

CPG Sell-through rates.

Explanation / Answer

First 3-7 seconds are extremely important for a customer to decide. To win the first moment of truth MArketing Managers decide on

Innovative Product Design and Instore messaging and packaging.

An innovative product design attracts customers and triggers impulse buying. Also instore placements and packaging are important since customers tend to buy things which attracts their view at the first place.

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