A ________ is an integrated collection of data that can include seemingly unrela
ID: 3688070 • Letter: A
Question
A ________ is an integrated collection of data that can include seemingly unrelated information, no matter where it is stored in a company.
a. data schema
b. data warehouse
c. data mine
d. data mart
The average number of page views to accomplish a purchase or obtain desired information is referred to as ________ .
a. functionally dependent
b. query by example
c. clicks to close
d. market basket analysis
________ storage could raise serious legal and privacy issues if an unscrupulous firm sought to link a customer's Web behavior to a specific name or e-mail address, and then sell or otherwise misuse the information.
a. Clickstream
b. Logical
c. Physical
d. Binary
________ is a data mining technique that is used to identify product relationships and consumer buying patterns.
a. Market basket analysis
b. Clicks to close
c. Functionally dependent
d. Query by example
42.________ storage refers to data that a user can view, understand, and access, regardless of how or where that information actually is organized or stored.
a. Clickstream
b. Logical
c. Physical
d. Binary
43.________ storage is strictly hardware-related because it involves the process of reading and writing binary data to physical media.
a. Clickstream
b. Logical
c. Physical
d. Binary
44.________ is a coding method used on mainframe computers and high-capacity servers.
a. Unicode
b. ASCII
c. EBCDIC
d. UML
45.________ is a coding method used on most personal computers.
a. Unicode
b. ASCII
c. EBCDIC
d. UML
46.________ is a more recent coding standard that uses two bytes per character rather than one.
a. Unicode
b. ASCII
c. EBCDIC
d. UML
47. Most data formats are based on the ________ model, which requires a format of four digits for the year, two for the month, and two for the day.
a. JDBC
b. ASCII
c. ODBC
d. ISO
48. A(n) ________ date is the total number of days from some specific base date.
a. binary
b. logical
c. audit
d. absolute
49. ________ , which record details of all accesses and changes to a file or database, can be used to recover changes made since the last backup.
a. Permissions
b. Common fields
c. Audit log files
d. Encryption
50. ________ fields are special fields within data records to provide additional control or security information.
a. Nonkey
b. Key
c. Audit
d. Common
from System Analysis and Design 10th
Explanation / Answer
Q. b) Datawarehouse
Q. c) clicks to close
Q. a) Clickstream
Q. a) Market Basket Analysis
42. b) Logical
43. c) Physical
44. c) EBCDIC
45. b)ASCII
46. a) unicode
47. d) ISO
48. d) Absolute
49. c) Audit log files
50. c) Audit
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