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48. Twitpic, Flickr, and Photobucket are all examples of: a. media sharing sites

ID: 369077 • Letter: 4

Question

48. Twitpic, Flickr, and Photobucket are all examples of: a. media sharing sites. b. corporate blogs. c. virtual worlds. d. microblogs 49. Marla, a 55-year-old woman, wants to stay in touch with her son, who is away at college. She also hopes to connect with some of her high school friends. In this case, which of the following is Marla most likely to use for this purpose? a. SoundCloud b. YouTube c. Facebook d. Flickr Indicate whether the statement is true or false. 50. Intensive distribution is a form of distribution that establishes one or a few dealers within a given area. a. True b. False

Explanation / Answer

48. a. media sharing sites

these sites provide a hosting platform for users to share media (photos and videos)

49. c. Facebook

Marla would use facebook, which is the world's largest social media platform enabling users to find, connect and share their thoughts, photos, videos and communicate with their friends, family and make new friends.

50. b. false

Intensive distribution is a marketing strategy under which the company sells its products/services through as many channels as possible. Its purpose is to ensure that the company is able to reach the remotest possible customer. Consumer products such as softdrink companies use intensive distribution strategy to maximize their reach across every nook and corner of their market.

51. b. false

Sometimes personal selling is required even when buyers are geographically dispersed and well informed. The objective of personal selling is to establish a relationship, rather than just making a sale.

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