Whats your advice Q1.Using the information on structuring data(marketing, financ

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Whats your advice

Q1.Using the information on structuring data(marketing, financial, and operational) from Chapter 11, define how the structure and financial issues would frame the design of Kimball's information system.(Word Limit 500 words)

SRESTAURANT: Planning Loyalty BAL the customer loyalty program for the cation 9 dscusswith his parents, Tyler wanted to investigat Failure to Plan Isa ion of an information system to fulfil He knows that the strategy has two major (t) give customers incentive to visit the new nd (2) build customer loyalty, which would lead in sales. Tyler researched area competitors hat no other restaurant within 20 miles had ed such a program. He was convinced that would help "lock in" customers to patronize me Tyler r researched the point-of-sale system that the res- installed to see if he could use it to help did laurant has mplement the loyalty program. His investigation the POS's features was disappointing: the system not have any ability to track and maintain custome ves. A dead endl He felt a bit his activity and incent deflated. He realized that he should have done th research prior to discussing the loyalty program wi his family. While the concept was great, he now either had to admit that the current system could not do t function and abandon this initiative or find another way to implement the program. Both options had down sides. He was embarrassed that his parents would know he did not analyze this properly. At the same time, implementing a totally new system would have additional costs in money and time. He did not want to admit failure, but he also needed to present a more comprehensive proposal to his family in order to move forward. iative ant when they wanted to dine out. his tder told his father about his research on the restau itors and their lack of customer loyalty pro- Tyler compe Heexplained that while there were both were both sinal and start-up costs from this new initiative, etieved that it could add positive dividends to the n. Michael thought he was right, but he said was a "numbers guy" and that he needed more make an informed decision. Tyler explained, he details to Dad, I learned in school that when you provide incen- to customers, it alters their approach to buying something. Once you have successfully altered their buy He contacted one of his college friends, Becky, who decision, it will encourage repeat business." Michael majored in information technology. She had graduated sted for some examples. Tyler gave examples including one year before him and could provide some advice on how to approach this task. He scheduled a meeting with ambling casinos, hotels, airlines, and credit cards. Michael said, "Go for it, but I need additional details the costs against potential increase in sales." Becky and compiled some notes and ideas that would help the discussion

Explanation / Answer

Now we assume that Kimabll has clearly thought through the incentive/loyalty structure for the program. We would focus on the requirement on the systems side for implementing such a program.

Structure of Kimball’s information system:

Financial issue impacting Kimball’s information system:

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