Read the privacy agreement of any major online service provider – what data they

Question

Read the privacy agreement of any major online service provider – what data they store, for what purposes they use this data, and so on. Evaluate the decisions they made. Suggest improvements if you can think of any. Analyze the scenario using the brainstorming and analysis methodology.

a. Students are expected to collect privacy agreement of any major online service provider.

b. Describe what service they provide? What data they store and what purpose they use this data? And so on.

c. Students should to evaluate the decisions they made.

d. Students may suggest improvements.

e. All the collected data must be attached.

Explanation / Answer

For instance ,a) I have taken the privacy agreement of LinkedIn ( which you can easily get on internet)

b) As you know they provide the following services:

1) Social networking platform for professionals

2) Slideshare for sharing content online

3) LinkedIn Pulse a news reading application

4) Talent Solutions

5) Sales Solutions

6) Strategic Products and Services

7) Platform for advertising

Data they store:

FOR WHAT PURPOSE THEY USE THIS DATA?

LinkedIn offers the most precise target of the group, allowing marketers to pick and choose exactly the type of professionals they want to target out of its 347-million-strong network, and then show them ads across the web. The company has a deal with a number of publishers and the ad exchange AppNexus, giving it access to essentially unlimited inventory upon which it can layer its data.

The personal information of the users may reveal or allow others to identify aspects of their life that are not expressly stated on one's profile (for example, picture or name may reveal one's gender).

They store our information like our mail id,contact number to communicate with us, send us emails ,notices and messages about their services and features,promotional messages etc

With certain communications which are used by the users on their Services, the recipient can see the name, email address, and some network information only if LinkedIn has data.

For reserach and development purposes so that LinkediN can come with new features,services abnd provide users customized experiences.

c) LinkediN is very secure and all the information that users provide are made public only if users want to do so.There are various options on linkedin which helps users to opt out for services like LinkedIn Premium,AdSense,

People at LinkedIn  use automatic scanning technology to help protect its users by checking links and other content in InMails, network updates and Group contributions to help users identify and block malicious links and malware, reduce spam and optimize the delivery of their Services.

d) Improvements which should be done in following areas:

LinkedIn does not authorize the collection of PII from LinkedIn members on LinkedIn for third party use through advertising technologies without separate member consent.

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