Create a hypothetical organization offering product /service of your choice. Ide

Question

Create a hypothetical organization offering product /service of your choice. Identify a real potential competitor in the market. 1. Name your product/service as well as organization. 2. Write the mission and objectives. 3. Scan and assess the external environment to determine the strategic factors that pose opportunities and threats. 4. Scan and assess the internal corporate environment to determine the strategic factors that are Strengths (especially core competencies) and Weaknesses. 5. Analyze strategic (SWOT) factors to (a) pinpoint problem areas and (b) review and revise the corporate mission and objectives, as necessary. 6. Generate, evaluate, and select the best alternative strategy in light of the analysis conducted in step 5. 7. State how you are going to implement selected strategies via programs, budgets, and procedures. 8. State how you are going to evaluate implemented strategies via feedback systems, and the control of activities to ensure their minimum deviation from plans.

Explanation / Answer

ABC Corporation

ABC Corporation a Multinational Technology hain is the largest of its Kind in the United States and is also one of the popular in the industry and is considered as a brand among the people and also sets an example in the industry.

The primary product of the organization is smart electronic devices like Computer, Laptops, Smartphone, Mp3 players, etc. ABC Corporation started it's operation through Next Generation Computer and from then it has come a long way to produce the most glamorous and popular smartphone and laptops at present. The mission of the organization is not produce product which have a demand in the market instead manufacturing a product which will create demand in the market ana ABC has been successful in doing so in the last decade and a half. Like each and every other business organization, the basic objective of ABC is to generate the maximum possible revenue but ABC does it with a unique approach never compromising on quality and the brand value. The product that is manufactures target a particular section of the society and the target group population is less in number.

SWOT Analysis

The analysis is possible after a through study of the strategies adopted by the organization and the function carried out.

Strength

ABC Corporation is a brand and the most important strength of the organization is its brand value, there are other potential competitors in the market and they also provides a range of products which pose competition but when the name ABC, users have a different attitude towards the product because it is believed that ABC can never do wrong. The type of customer services it provides is also something that the other players should look upon, there has been a lot of complains and grudge against the quality of the service others provide but with ABC, never this is why ABC is unique among it's player and can be considered as elite.

Weakness:-

As mentioned that the target population of the organization is different and hence the basic weakness is less number of customers. Again, the price of the products are quite high compared to other players in the market which again limits or restricts the group of people able avail the product. Technically there are some limitations, the products does not support accessories of any other brand, the product cannot be customised. For example if you are planning to buy a head phone for your laptop, you will have to buy a ABC headphone or else it will not be compatible with your device again if you want to increase the storage capacity of smartphone it is not possible because it does not support that.

Opportunities:-

ABC has a world full of opportunities if they are a bit sincere and dynamic about their products. They use their own operating system and the product will not work without their operating system and other system softwares. They can target a larger section of the society if the price is bit decreased and flexibility is given to the products. Opportunities will increase the popularity of the product among it's users.

Threats:-

ABC is facing threats from quite a long time but it's brand value had always helped the organization overcome the situation but with the advancement of technology customers are expecting a smartphone which will be able to do almost everything but ABC is lacking in flexibility. Initially the industry had very few players but now there are almost 100 companies that too on a lower rate and with huge flexibility which is making the customer think and compare the product. As ABC is a global organization and also has presence in the third world countries, price turns out to be a matter of concern depending on the economic situation of the nation's and their players penetrate the market.

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