Paper on Media Assessment Purpose: Increase awareness of types of media specific
ID: 369906 • Letter: P
Question
Paper on Media Assessment
Purpose: Increase awareness of types of media specific to the healthcare industry.
Monitoring print media (e.g. newspapers, magazines) and electronic media, (e.g. radio, television, social media) for commercials promoting healthcare products. Prepare a 350 - 500 word summary that assesses the following:
- Image vs. service marketing
- The “product” being marketed (e.g. good, service, idea, organization)
- The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet)
- The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television)
- The apparent target market
- The ultimate objective (e.g. improve image, attract new business, increase sales volume)
A minimum of 2 references should be used and cited
Explanation / Answer
either an advertisement or promotion, sevices are different from products. in a product advertisement, the ad will be described how the product is made or prepare, what are the ingrediants used to produce it, how it processed and so on. but when it comes to service demonistration, that can be shown what it is, how it will be useful to you, what are the beenfits you get by using it. the image of the service will be created in the minds of customer. in this producer imaginate the pulse of customers and based on this, deliver the ad in different forms.
here the idea will be promoted and marketed in the minds of customers. because in healthcare sector the most important factor to promote is the process they followed to cure illness and kind of services they offred to patients etc. hence the services will be promoted withhelp of ads.
the best place for promoting ads are news papers, magazines and electronic media, particularly Television ads. in this the producer can be highlight with help of some images and their description. by showing those pictures, the customers or patients will assess the process. hence the best media for promoting healthcare services are print media and televisions.
the best place for placing ads in news paper is front page or extreem back pages only. most of the people look into these two papers usually. if it is television, evening time, around 7pm to 11pm is the best time to paly in televisions. the same time is best in radios also.
the target market is the patients who are suffering from different health problems. they will be at every place and in every home. so, our target is reaching every home in specific times. most of the family members will be available in home after 8pm or 9pm. so, it is the best time to play ads in both televisions and radios. when it comes to paper ads, there is no particular timing concept.
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