ALTITUDE ONLINE: ENTERPRISE SYSTEM CONSIDERATIONS Altitude Online is an Online S

Question

ALTITUDE ONLINE: ENTERPRISE SYSTEM CONSIDERATIONS Altitude Online is an Online Services Company that specializes in the following: Online marketing optimization: Optimizing online advertising strategies based on target audiences and using the latest online trends Customer insight: Tracking customer decisions and media usage on Web sites Online market segmentation: Identifying a target audience by observing highly detailed characteristics mapped to online behavior Online marketing ROl: Analyzing the financial success of a variety of online advertising and marketing strategies .Effective Web design: Developing and executing winning design strategies for e-commerce sites .Online brand building: Tracking online conversations, engaging influencers and advocates, and calming detractors Altitude is now in the need of identifying a new ERP system that will address its needs as a growing company. Altitude Online IS staff are beginning to prepare their databases for conversion to an ERP system. Each Altitude Online regional office maintains its own database and database management system (DBMS). In addition to relying on the database for daily operations regional managers produce weekly, monthly, and quarterly reports that they provide to corporate headquarters in New York The new ERP system will eliminate the need for managers to transfer reports, because it will enable executives at headquarters to view real-time data from all regions at any time. Prior to the installation of the new ERP system, databases across the organization must be standardized so that they can be easily merged.

Explanation / Answer

1.>ERP is process by which a company manages and integrates the important parts of its business. An ERP basically integrates planning, purchasing, marketing, finance and human resources, sales, inventory. The important goal of ERP is to integrate the back office business process and it also facilitate the flow of information within an organisation. This software aims at collecting and organising data at various levels of an organisation. ERP also connect business activities across the department. It also help organisation to standardize and imporove the business operation. organisation also need ERP software when they need their business to be out sourced. In addition to save money and time we have to check everyone is using the same data or not. ERP also automate business process.

2.>Benefits of ERP to an organisation are:-

(i) Improved Workflow:- Workflow is improved and all the process gets streamlined. Employee is able to acquire the better knowledge about the job which is necessary through user-friendly interface. ERP software makes each employee job easier whether its extracting customer or formulation of report for the presentation which leads productivity.

(ii) Better customer satisfactioon:- While we are at business we have to keep our customer happy, it is herculean task. There are certain time when we have to present the customer product-related information if we don't have updated data then it will create a trouble. ERP helps in maintaining uptodate information. It will help customer representation accurately.

(iii) Simplicity in business accounting :- When business is growing at initial stage HR, sales do not have access to shared data. Everyday accounting and financing requires a lot of time and effort, this can be reduced only by the use of ERP. ERP helps to integrate and analyze the data and it will improve the employee productivity and reduces delays.

(iv) Better information management through business automation:- To calculate business growth like profit ratio, sales margin manually, it becomes difficult. ERP helps in the business across the organisation to shared data without the need to maintain the manual record. Immediate access to data is also very important to take timely decision.

(v) Modular yet integrated approach:- By integrating different process it is essential to run business enterprise into a single database. We streamline the process like accounting, human resources customer relationship management (CRM) into effective system. ERP provides with a shared database which support multiple function.

3.>Relation of ERP feature with Altitude Online Operation:-

(i) Executive mangement support:- Managers are provided with the information which they need for operation during the execution.

(ii) Financial management :- A single up-to-date database is required for sharing the resources.

(iii) Supplier relationship management:- This module of the ERP allows Altitude online purchasing department to monitor purchase request to make sure that the employee needs are meet at reasonable and minimal cost.

(iv) Compliance management:- The ERP provides sophisticated software tools to assists Altitude Online finance and HR department in complying with laws and regulations.

Altitude has become a need to the ERP which will address its needs towards the growth of the organisation. The new ERP will prevent the need to transfer data to manager because the real-time data is available at headquarters.

4.>Altitude online is integrating its MISs into the new ERP. The ERP that Altitude selected provides all of the core business system into one integrated package. It tracks the customer decision and usage on websites. It develops and execute wining design strategies for e-commerce sites. It also tracks the online conversation, engages influencer and advocaters. It also identify the target audience by observing highly detailed charcateristics mapped.Altitude online system analyzes the financial success of a variety of online advertising and market strategies. ERP also helps in facilitating the Altitude online's plans by achieving the CRM in which ERP provides a detailed view of the customers profile and activities for different areas which invcludes sales, marketing.

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