Please provide me avery good and professional answer for this question. I’ll be

Question

Please provide me avery good and professional answer for this question. I’ll be much appreciated

Thanks in advance

Generally, organization monitors the competitors' activities, changing consumer needs; legal, economic, political and environmental issues and the potential of new markets. Technological changes occur in products, in services and in processes. The obvious benefit is a competitive edge; the risk that incorrect choices, poor execution and higher-than-expected operating costs will create competitive disadvantages. Evaluate the companies listed below according to their categories and discuss about "Technology", "Competition", "Facilities and Equipment" "Customers", "Product & Services", "Suppliers" "Economic Conditions", "Political Conditions" and "Legal Environment" Company # 2 Malaysia Airlines (www.malaysiaairlines.com) Category Company # 1 Emirates Airlines (emirates.com)

Explanation / Answer

Items

Emirates Airlines

Malaysia Airlines

Technology

Competition

Air Asia, Fire Fly, Malindo Air, Cathay Pacific, Lufthansa, Singapore, Emirate Airlines

Facilities & Equipment’s

Customers

Product & Services

Suppliers

Economic Conditions

Political Conditions

Legal Environments

Items

Emirates Airlines

Malaysia Airlines

Technology

• Airlines always implements Omni- Channel Strategy for providing seamless customer experience
• Efficient Management and passenger support system always incline in enhancing the customers over all experience of travelling with emirates

• Online Ticketing System
• Partnership with Agoda.com to increase the visibility and number of tickets booking
• Online Discount, rewards and making the website popular to increase the traffic

Competition

• Air France, Etihad, Turkish and Qatar Airways, Air Arabia, Jazeera Airways

Air Asia, Fire Fly, Malindo Air, Cathay Pacific, Lufthansa, Singapore, Emirate Airlines

Facilities & Equipment’s

• World Class Infrastructure
• On Flight Entertainment
• Hygienic food and in-flight environment
• Shower and Spas
• Onboard Lounges
• Advance Ticketing Method

• Self Service Kiosk
• Real time Flight Information
• Dedicated Premium Ticket Lanes
• Special Facilities for Infants

Customers

• Middle East and Global, Foreign Tourist, Esteem Need and Business class

• Mostly Malaysian
• Focused Low-Cost Strategy

Product & Services

• First, Business and Economy Class
• Cargo Services

• Economy, Business and First Class
• Five-star charter services

Suppliers

• Global Alliances and Partnership
• Boeing and Airbus
• Food Cater

• Boeing and Airbus
• Food Cater Brahim’s

Economic Conditions

• Low oil prices in MEA region adversely affecting the business environment
• Recently announced trade protection policies by US administration will also affect negatively on Emirate Airlines overall Business

• Countries Inflation rate gone down from 4% to 0.10%
• Decrease in Per Airlines Ticket Prices
• Lack of Promotional Activities
• Easy availability of substitute for domestic and foreign travellers

Political Conditions

• Emirate of Dubai Sponsor and support the Airline
• Civil unrest is very common in MEA region

• Taxation policy and Crash Crisis (MH 370 & MH 17) which ruins the Brand image
• Increase Fuel Cost
• Negative Impact of Malaysian Tourism
• Khazanah Nationals Airlines Renewal which is a big threat to Airlines employees

Legal Environments

• Recently airlines have banned on carrying the electronics devise to all US bound fights

• Some of the Airport Gateways are charging heavy landing fees such as Bangkok, Hong Kong, Singapore and Beijing
• Bilateral air rights agreements

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