68. The_is the combination of advertising, personal selling, sales promotion, so

Question

68. The_is the combination of advertising, personal selling, sales promotion, social media, and public relations that is used to reach a target market and fulfill an organization's overall goals. a. product mix b. retailing mix c. distribution mix d. promotional mix 69. Which of the following is a characteristic of the elements of a promotional mix? a. All elements of the promotional mix entail direct, one-way communication. b. Managerial emphasis is the minimum for the most important element in the promotional mix. c. The most important promotional element receives the least funding in the promotional mix d. Data influences how marketers distribute funding among the various elements of the promotional mix. 70. To increase its revenue, Sky Airlines, an airline company, decides to promote well-known companies in its in-flight magazine. These companies would pay a fixed price to Sky Airlines to print their promotional messages in the in-flight magazine. In the context of the promotional mix, the in-flight magazine is being used for a. direct selling b. public relations c. personal selling d. advertising

Explanation / Answer

68. The correct answer is (d) promotional mix: It consists of public relations, advertising, sales promotion and personal selling. A marketing team uses the promotional mix to attain company objectives and goals.

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