- Look at other non profits that do something similar. - Expand on cultural barr
ID: 370237 • Letter: #
Question
- Look at other non profits that do something similar. - Expand on cultural barriers. - Talk about how it may be harder for JA to implement its systems in countries that don't have great educational systems in place
- Look at other non profits that do something similar. - Expand on cultural barriers. - Talk about how it may be harder for JA to implement its systems in countries that don't have great educational systems in place
Essay form Aim for one page and a half Cite sources if used
Management 200 Global Marketing Plan Company: Junior Achievement RI Is the market growing? How? 2. Explain the barriers to entry of the market
Explanation / Answer
Answer –
Junior Achievement RI – Is the market growing?
Junior Achievement RI – is the entrepreneurship started for helping the students to succeed in 21st century. They group formed for helping the students to gain the skill set required for them to be succeed in 21st century. The Junior Achievement RI was basically focused for developing students for future needs. This was a non-profit organization, which was mainly set up for improving the skill set for students. The aim of this start up was to make students ready for works, entrepreneurship, financial educations, startups etc. The market size is large and they wanted to explore all across the world.
The Market is growing for Junior Achievement RI, as the need for developing the students is increasing. In the competitive world, the skill set requirements for students or young junior people are different than past or history. Now the time calls for advance development or advancement in skill set which will help the young generations to get succeed in future. This demands the growth in the market. This company wants to start this education system in most of the countries of the world. They are planning for introducing in around 100s of the countries, but the main market was US only. Thus the market size is big and demand generation region is large. This will results in the growth of market.
Junior Achievements - Barriers to Entry The Market –
Market has many running players who support the needs of the people. Any business which enters in a market faces lot of challenges. The key challenge management is important for the business survival point of view. So there are many barriers for a business to enter in the market. All this barriers are known as entry barriers for the business.
Entry Barriers for Junior Achievements - The two most critical entry barriers for JA are
1. Cultural Changes
2. Language Differences
Cultural Changes – Since the JA has planned mainly for the US market and parallelly for other countries of the world also (around 100 countries). The US itself has a cultural impact as it had much variety of residents in the US market, which has differences in the culture of students. The first things are to manage the cultural differences of the US market itself.
The bigger challenge for the JA is to understand the cultural changes of the other countries of the world. It is a big challenge. For introducing the new educational system in the world’s countries, the awareness of cultural changes is critical. The educational system needs to be aligned with respect to the culture of the nations. This looks to be a big challenge and a big entry barrier for the JA entrepreneurship.
Cultural impacts the education system. The level of education of the people will help to understand the new educational system. In case the education level is not adequate, then the JA will face strong difficulties in implementing the new educational system at other countries.
Language Barriers – This is another critical entry barrier for JA in the world’s other countries. Language is the means of communication. If the people do not understand the English language, then it is difficult to understand the educational system. It will be difficult to have effective communication among the people. So it will call for the development of new system in the local languages of the nations. The nations further have sub languages, which will further call for the development of the system in further local languages of the states of the countries. This will be a big barrier for the system, as it needs to be made in many different languages.
There could be other barriers like
· Educational levels of the students
· Infrastructures in the country to support the future development of students
· Influencing the students for this new educational system over historic educational system.
· Marketing and implementation cost for covering such a large market in the world.
· Training the resources looks to be a very large task.
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