Discussion – Social Responsibility Before we discuss Social Responsibility we sh

Question

Discussion – Social Responsibility

Before we discuss Social Responsibility we should learn about the guy who made this a science and has helped sell product using the technique. Let’s start with learning who is David Ogilvy?

http://www.slideshare.net/WorldsGreatestSalesperson/some-tips-on-selling-from-ogilvy

https://youtu.be/yj9rokSeack

OK, if you believe in the theories of advertising legend David Oglivy he says "The Consumer is not a moron, she's your wife" -- this obviously means tricking and lying is not the way to go. He also thinks brands should be part of a "Big Idea" and social responsibility should live "inside of that brand" and not be a separate department. He convinced Unilever (parent company of Dove) to have an ad during the 2006 Super Bowl that would not show or talk soap and related products (had to cost North of $2 million dollars?). Also, Oglivy felt that women didn't need to be entertained (many Super Bowl ads are really short comedy entertainment and I question their selling value). Humor was not needed, women needed info and a reason to purchase Dove in a crowded soap aisle at Wal Mart or Target. This he felt, would help women connect with Dove. Please cut-and-paste the next link (below) and watch the Dove ad from 2006. Next, click on the link and spend some time on the Self Esteem website and get a feel for what Dove was trying to accomplish. Do you agree with this message, source of message and credibility of what Dove is selling us in terms of brand reputation? Please share your thoughts and opinions and what this type of campaign means to all brands worldwide.

https://youtu.be/eZ8A-3NmqfM

https://www.dove.com/us/en/dove-self-esteem-project.htm

Explanation / Answer

Actually I have seen that dove advertisement over youtube that is excellent way of advertisement ,without any sounds only with the facial expressions explaining every things .Dove advertisement is mostly on girls which have need of much care and understanding how smile telling all the story .

Yes I am agreed with that advertisement message.Dove is selling trust , confidence reliability,caring in the terms of brand.Brand means not only a big and famous name it's always something apart from business that only care society , understanding the needs of people's and having strong concern of customers.

As that brand advertisement means to all brand must have emotional attachment with its customers and people's.For business group doing business are easy but caring it's customers emotions very tough.

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