For each of the four countries that you noted in Assignment LM14, briefly create
ID: 370709 • Letter: F
Question
For each of the four countries that you noted in Assignment LM14, briefly create and describe either a print ad or a broadcast ad that you believe would be TOTALLY INAPPROPRIATE for that country and culture. I do not need to see the ad, just describe it. For example: A young couple enters a fancy restaurant in New York City for a romantic dinner and the waiter hands them a menu with such items as Beagle Stew, Labrador Burgers and Poodle Pasta. The couple realizes to their horror that the restaurant's name is TOP DOG BISTRO and all the meals are made from dog meat. Now, many people in the world eat dog when they can get it, but not in the USA. Totally inappropriate!!!!!
Explanation / Answer
Advertising fairness cream in Africa and in parts of Africa like Kenya would be widely inappropriate and Advertising this specific type of cream in africa would generate negative impact on the overall product brand image. As most of the race in Africa is dark in complexion. This is specific type of advert can create a public outrage and would drastically decrease the overall brand image.
A black model advertising a fairness cream by applying it on its face in the advertisement and turning bite or reducing the blackness of the complexion of the specific model in the advertisement would be very unethical and can be treated as racist for the specific society.
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