Read the following articles from internet: 1.Big data: How Netflix uses it to dr

Question

Read the following articles from internet:

1.Big data: How Netflix uses it to drive business success. 2.How Netflix uses analytics to select movies, create content, and make multimillion dollar deals. 3.The amazing ways Netflix uses big data to drive success.

And Answer the following with refrences (No plaigarism Please)

How has Netflix used clustering to build their business? What current data analytics initiatives from Netflix is driven by data analytics and how will it be positively or negatively received by consumers?

Explanation / Answer

The main work of analytics is to help companies to gain interest of their customers. So that, the companies can work on this analysis to optimize their marketing and deliver a better product to their customers. The companies do not have any idea about their customer and their choices without having these analytics. These Analytics gives businesses the large amount of data they required to produce better product according to the customer's requirement, and helps to take better decisions to improve their services.

There are millions of versions of Netflix. Now, Netflix has approximately 120 million subscribers streaming worldwide. In this way Netflix gather a very large amount of data. With the help of this data Netflix can make better decisions to give better services to their users and make them happy.

Let us explain it using an example:

Approach to pick TV Shows:

Netflix collects huge data in the form of metrics which includes - what people watch, what they search, which device they are using, when they watch, where they watch, when they pause or stop watching, etc. to understand how the users behave and what their preferences are.

Netflix derives an algorithm from all of this data to analize the user’s experience on the platform. This allows the company or TV channel to provide an experience for every individual subscriber, specifically tuned to their tastes and preferences.

These data driven programs should impact diversity and quality because there is a concern that the directors may sacrifice ceativity based on the analysis done on the data.

Related Questions

Navigate

• Browse (All)
• Browse R
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.