Version B 25. demand is used heavily when introducing product category. a new pr
ID: 371229 • Letter: V
Question
Version B 25. demand is used heavily when introducing product category. a new product category. The objective is to build primary A. Persuasive advertising B. Informative advertising C. Comparative advertising D. Patronage advertising E. Institutional advertising setting an advertising budget, the company starts with total revenues, ion of the remaining funds to 26, Using the method for deducts operating expenses and capital outlays, and then devotes some port advertising. A. percentage-of-sales B. affordable C competitive-parity D. objective-and-task 27. Though the method of setting an advertising budget is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit, it wrongly views sales as the cause of promotion rather than the result A. percentage-of-sales B. affordable D. objective-and-task E. regression 28. Which method of setting an advertising budget is based on analyzing competitors' spending? A. affordable method B. percentage-of-sales method C. competitive-parity method D. objective-and-task method E. integrated method 29, involves two-way, personal communication between salespeople and individual customers- whether face-to-face, by telephone, through video or web conferences, or by other means. A. Advertising B. Public relations C. Personal selling D. Mass marketing E. Direct marketingExplanation / Answer
25 (b)- informative advertising is the correct option
26(b) Affordable is the correct option
27(a) Percentage of Sale is the correct option
28 (c) competitive -party methods is the correct option
29-(c) personal selling is the correct option
25 explanations- Delivering the message through mass media. The message is contaning information about the new product or innovation.
26- When the all budget has been allocated to all areas the left over money is allocated for advertisement budget. This is called affordable budgeting method
27- This method is used by generally large companies. Some predetermined percentage of sale revenue is allocated for advertising budget.
28- As it is clear by name expanding f the competitors are closely monitored and company spends as per their competitor. The company who wants ti gain more market share spends more than the competitor.
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