The websites are given in the question... Please help You may be aware of the Sn

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The websites are given in the question... Please help

You may be aware of the Snap IPO on March 1, 2017 - the largest tech IPO since Alibaba and Facebook? For this final mini project, please watch the following video and read the articles that follow. Supplement these with your own readings to gather additional information. Then write a brief report titled "Had we participated in the Snap IPO". Include in your analysis the following: - If you had purchased IPO shares, by how much would the value of your financial investment have changed since then? You decide a reasonable size for your hypothetical investment. Provide supporting figures and calculations. - How risky would your investment have been? Provide supporting graphs and calculations. - What rate of return has the market provided over the same time period? You choose the appropriate index. - How volatile has the market been over the same time period? - If you had created a portfolio of stocks to diversify your risk, and SNAP was one of them, what other stocks would you have included? Create a hypothetical portfolio, along with proportions you would have invested in each stock.

The video posted is only explaining "Valuing the Snapchat IPO - this analysis was done prior to the IPO itself, by Prof. Aswath Damodaran (NYU - Stern) whose videos you have watched at different points in the course"

These are the websites that are posted with the homework

http://www.latimes.com/business/technology/la-fi-tn-snapchat-ipo-pricing-20170216-story.html (Links to an external site.)Links to an external site.

http://www.businessinsider.com/snap-snapchat-ipo-2017-3 (Links to an external site.)Links to an external site.

https://www.nyse.com/quote/XNYS:SNAP (Links to an external site.)Links to an external site.

Explanation / Answer

Hi,

Thanks for the question.

4 P's define the marketing strategy for any company or for a particular brand. This is the strategy to reach and market the product to the customers.

The 4 P's will be:

Product: As mentioned, the product for this particular scenario will be McChicken and Big Mac.
Price: Price generally should be according to the perception of the customers to see its worth. They should consider to price the product moderately not on a low price because that would give the feel as the quality compromised.
Place: That should be very evenly distributed across the outlets in the US. The product will be very popular so the company should be very efficient in the distribution.
Promotions: Mcdonald's is very aggressive in terms of the advertising mostly in the Tv advertisement or OOH branding.

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