For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon

Question

For Lululemon, a yoga and fitness retailer, 2013 was a turbulent year. Lululemon had a number of product issues and the CEO seemed to place the blame on customers rather than on the company.

The following websites detail the events of 2013:

•Lululemon Admits Its PR Disasters Are Hurting Sales •

Chip Wilson, Lululemon Guru, Is Moving On

•Lululemon Founder Chip Wilson Issues Apology Following Thigh-Rubbing Pants Comments

Using the five I’s strategic analysis stages, write a paper analyzing how you might use the five stages to help Lululemon deal with its strategic stakeholders to avoid future public relations issues.

a) Overview-

b) Identification of the Issue:

c) Interested Strategic Stakeholders:

d) Incentive of Stakeholders:

e) Information About Issues:

f) Strategies for Interaction:

g) Conclusion:

Explanation / Answer

Issue identification: The business find out some issues of stakeholders who want to take some action to reach their special interest in the firm and its also find out the life cycle issues.

Interested strategic stakeholders: The firm was able to assume that which strategic stakeholder with them and against on stance on the issue.

Incentive of stakeholders: The business determines that responsibilities of stakeholder, power can be help to stakeholder or decrease the performance and where urgency is quick action needed in the firm.

Information objectives: Ultimate result want achieved which is trying to create values for stakeholder issue and information is much classified as a fact or assumption.

Interaction strategies: The firm developed a strong interaction plan which involved generating the alternative plan to reach the objective, forecasting and market reaction.

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