Subway, with more than 20,000 outlets in the U.S., is planning for a new restaur
ID: 372284 • Letter: S
Question
Subway, with more than 20,000 outlets in the U.S., is planning for a new restaurant in Buffalo, New York. Three locations are being considered. The following table gives the factors for each site.
Factor
Weight
Maitland
Baptist Church
Northside Mall
Space
0.35
55
75
75
Costs
0.25
45
80
25
Traffic density
0.20
55
80
65
Neighborhood income
0.15
50
70
35
Zoning laws
.05
80
25
90
find the average weighted score, multiply the score by the weights for each factor, total the score, and divide by the sum of the weights.
a) The weighted average score for
Maitland
=
(round your response to two decimal places).
The weighted average score for
Baptist Church
=
69.2569.25
(round your response to two decimal places).
The weighted average score for
Northside Mall
=
(round your response to two decimal places).
Choose the location with the highest score.
Based on the given information, the best location in Buffalo for Subway to open the new restaurant is
Baptist Church
.
b) If the weights for Space and Traffic density are reversed, how would this affect the decision?
To find the average weighted score, multiply the score by the weights for each factor, total the score, and divide by the sum of the weights.
The weighted average score for
Maitland
=
(round your response to two decimal places).
The weighted average score for
Baptist Church
=
(round your response to two decimal places).
The weighted average score for
Northside Mall
=
(round your response to two decimal places).
Choose the location with the highest score.
Based on the given information, the best location in Buffalo for Subway to open the new restaurant is
Baptist Church
Maitland
Northside Mall
.
Factor
Weight
Maitland
Baptist Church
Northside Mall
Space
0.35
55
75
75
Costs
0.25
45
80
25
Traffic density
0.20
55
80
65
Neighborhood income
0.15
50
70
35
Zoning laws
.05
80
25
90
Explanation / Answer
1)
a) Score for Maitland = 0.35*55 + 0.25*45 + 0.2*55 + 0.15*50 + 0.05*80 = 53.00
b) Similarly for Baptist church = 0.35*75 + 0.25*80 + 0.2*80 + 0.15*70 + 0.05*25 = 74
c) Northside Mall = 0.35*75 + 0.25*25 + 0.2*65 + 0.15*35 + 0.05*90 = 55.25
d) Best is Baptist church
2)
a) Score for Maitland = 0.2*55 + 0.25*45 + 0.35*55 + 0.15*50 + 0.05*80 = 53.00
b) Similarly for Baptist church = 0.2*75 + 0.25*80 + 0.35*80 + 0.15*70 + 0.05*25 = 74.75
c) Northside Mall = 0.2*75 + 0.25*25 + 0.35*65 + 0.15*35 + 0.05*90 = 53.75
d) Best is Baptist church
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