370 Part 3Implementing Quality CASE Case 13-1 The Neiman-Mareus Cookie One of th

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370 Part 3Implementing Quality CASE Case 13-1 The Neiman-Mareus Cookie One of the fun urban legends to pop up on has been the Neiman-Marcus This the public domain and you might have soen We present Neiman-Marcuspop up on the Internet I told her I was sorry, but this is the the legend here and propose get even, and I will. and d for it: now you can bare Cookie. This work is in So here it is, and please pass it or run a few copies. I paid for it, now weiop a Taguchi experiment sat you de written in the first person by an anonymous author you velop a Taguchi experiment based on this recipe. It is for free The Neiman-Marcus Cookie halved) 5 cups blended oatmeal 2 cups brown sugar 2 cups sugar 2 cups butter 2 tsp. soda 1 8-0z. Hershey bar, grated 2 tsp. baking powder 2 tsp. vanilla 4 cups flour 24 oz. chocolate chips (recipe may My daughter and I had just finished a salad at Neiman-Marcus in Dallas and decided to have a small dessert. Because our family are such cookie lovers, we decided to try the "Neiman-Marcus Cookie." It was so excellent that I asked if they would give me the recipe, and the server said with a small frown. "I'm afraid not." Well, I said, would you let me buy the recipe? With a cute smile she said, "Yes." I asked how much, and she responded, "Two-fifty." I said with approval, just add it to my tab. Thirty days later, I received my Visa statement from Neiman-Marcus, and it was $285. I looked again and I remembered I had only spent $9.95 for two salads and about $20 for a scarf. As I glanced at the bottom of the statement, it said, "Cookie Recipe-$250." Boy, was I upset!! I called Neiman's accounting department and told them the waitress said it was "two-fifty." and 1 tsp. salt 4 eggs 3 cups chopped nuts I did not realize she meant $250 for a cookie recipe. Measure oatmeal and blend in a blender to a fr I asked them to take back the recipe and reduce my bill, and they said they were sorry, but because all powder. In a separate bowl, cream the butter and hod the recipes were this expensive so that not just any- sugars. Add eggs and vanilla, mix together with ou one could duplicate any of the bakery recipes, the bill meal, flour, salt, baking powder, and baking soda Ai chocolate chips, Hershey bar, and nuts. Roll ino bels would stand. and place two inches apart on a cookie sheet Bake he I waited, thinking of how I could get even or even I just said, "Okay, you folks got my $250, and try and get any of my money back. 10 minutes at 375 degrees. Makes 112 cookies. Using this recipe and these production r now I'm going to have $250 worth of fun." I told her dures, develop a Taguchi experiment to find the opi that I was going to see to it that every cookie lover will have a $250 cookie recipe from Neiman-Marcus for nothing. She replied, "I wish you wouldn't do this." process for making chocolate chip cookies. Be ardi when identifying control factors, noise factors, and ob jectives, and design the whole experiment.

Explanation / Answer

With the help of recipe and production method explained in the case study, the following steps can be adopted:-

Step 1: Measure oatmeal and blend in a blender to a fine powder.

Step 2: In a separate bowl, cream the butter and both sugars.

Step 3: Add eggs and vanilla, mix together with oatmeal, flour, salt, baking powder, and baking soda.

Step 4: Add chocolate ships, Hershey bar, and nuts.

Step 5: Roll into balls and place two inches apart on a cookie sheet.

Step 6: Bake for 10 minutes at 375 degrees. Make 112 cookies.

Design:

Step 1 and 2 can be processes independently. Hence these two should be processed simultaneously

Step 3 to be started after Step 1 and 2. Hence there is a need to finish both steps simultaneously.

Other steps are in sequence.

Noise factors:

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