We will promote the product as all in one product which is multi tasking, and is

Question

We will promote the product as all in one product which is multi tasking, and is quitessential in todays time when people are so busy in their life , that they dont have so much time for all these works

Our target segment will be professionals in the age group of 20-50 years of age. Utility of the product is well suited for this category of people . These are the people who has money but does not have enough time. Promotion channels which can be used in given case are : mass media like television, newspaper; social media and tie-ups with different corporates

Explanation / Answer

How will you promote the product?

What promotion choices have you made to make your product/service more attractive to your chosen market segment?

How does your promotion plan fit with your target segment?

The product is the following:

A hamper, washer, and dryer, all in one unit.

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