The best way to assess who has a competitive advantage is to use the SWOT analys

ID: 372977 • Letter: T

Question

The best way to assess who has a competitive advantage is to use the SWOT analysis.

1) Strengths

2) Weakness

3) Opportunities

4) Threats

This would help us identify the main strong areas for the competitor. The opportunities it has to be the market leader etc.

Another model which helps in assessing the strengths of competitors is using the Porter's five forces model.

1) Threat of new entry

2) Bargaining Power of customers

3) Bargaining power of suppliers

4) Threat of Substitutes

5) Competition Rivalry

If you were to compare three competitors in an industry, how would you assess who has the best competitive advantage?

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