PRODUCT - Kindle Key benefits and features of a Kindle: PROMOTIONAL STRESS : Gor

Question

PRODUCT - Kindle

Key benefits and features of a Kindle:

PROMOTIONAL STRESS : Gorilla Glass emphsizing the built and quality resistance of the glass

Battery life of the product giving the utility of stress free reading in Planes or travel

Wifi and 4G connectivity to help read books online or download for later purpose

In built dictionary to ease the user experience of enjoying the book

DISTRIBUTION CHANNELS

Direct Company ordering and exclusive showrooms to help create the image of different and exclusive.

Online company store availability with flash sales similar to MI in order to create buzz and excitment for the product

Explanation / Answer

Select a product you would like to own, such as a kindle or a snowboard. Draw up a list of your personal use specifications for the product. Write down explicitly what you expect the product to do. Use the shell model to analyze the product.   Assume you are in charge with the product promotion and distribution. What would you stress in promoting the product? What channels would you recommend for the distribution of the product?

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