The cost effective and efficient planning, control, implementation and managemen

Question

The cost effective and efficient planning, control, implementation and management of flow and inventory keeping of raw material, work in progress goods and finished goods from originating point to the consumption point in a cost effective and efficient manner is called logistics.

Marketing channels are distributors, agents, wholesalers etc who deliver the product from the manufacturer to the consumer for consumption. There are many intermediaries between manufacturer and consumer.

Logistics helps increase the efficiency among the intermediaries. It helps match the customer wants and needs with the produciton quantity of manufacturer. This helps in efficiently manage the channel and the intermediaries have to carry minimal inventory and have faster turn around.

Explanation / Answer

unlocked: Tuesday, October 10, 2017 2:53 PM EDT-Friday, December 1, 2017 11:59 PM EST. Subscribe Hide Description (1) What is logistics? (5 points), and (2) What is the essential role of logistics in the marketing channel (5 points)? Explain Start a New Thread Filter by: All Threads Sort by:Mnst Recent Activity

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